Red Robin Offers Scorching Deal Now That Hell Has Frozen Over

America's Gourmet Burger Expert Will Offer Free Cups of Chili Nationwide

GREENWOOD VILLAGE, Colo. - Feb. 26, 2012 // PRNewswire //  - Hell has officially frozen over — Hell, Michigan that is! Today, the gourmet burger expert will celebrate by warming up guests with a free cup of Red's Chili Chili™. For the first 100 guests who visit participating restaurants nationwide, it may be a cold day in Hell, but a fiery-fun-time at Red Robin!*

Red's Chili Chili™ is a savory meal-starter made with a meaty blend of beans, spices, hearty peppers, and topped with cheddar, onions and tortilla strips. No matter how low the mercury drops outside, Red's Chili Chili™ will light a fire in the belly of any guest!

"Last week, temperatures in Hell failed to rise above 32 degrees, so Hell has officially frozen over!" said Denny Marie Post, Red Robin's senior vice president and chief menu and marketing officer. "We're giving everyone in America an opportunity to try our delicious, freshly prepared chili. On its own or with one of our craveable burgers, Red's Chili Chili™ will warm up even the chilliest guest."

John Colone, mayor and owner of Hell, Mich., monitored temperatures and served as Red Robin's local weather expert.

"With Hell freezing over, we've given Red Robin fans a real snowball's chance in hell to try Red's Chili Chili," said John Colone. "Coming from someone who reigns over Hell, this is a helluvah great offer. On behalf of the citizens of Hell, you're welcome America!"

For more information on this limited-time-offer or to find a restaurant location near you, visit www.redrobin.com.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There currently are 473 Red Robin locations across the United States and Canada, including 335 company-owned Red Robin® restaurants and five Red Robin's Burger Works® locations, and 133 Red Robin® restaurants operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
* Dine-in only

SOURCE Red Robin International, Inc.

Contacts:

Jamie Winter
Red Robin International, Inc.
+1-303-846-6108
jwinter@redrobin.com

Katelyn Kwiatkowski
Coyne PR
+1-973-588-2182
kkwiatkowski@coynepr.com

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