Menchie’s Celebrates March Madness with Waffle Giveaway

Self-Serve Frozen Yogurt Brand Kicks Off Waffle Madness Promotion.

ENCINO, CA. (PRWEB) March 01, 2013 - This March, get ready to crunch! Menchie’s, North America’s largest self-serve frozen yogurt franchise, gives fans another reason to cheer, with the kick-off of their Waffle Madness promotion.

At participating Menchie’s stores nationwide from March 1st-April 8th, guests can score waffle bowls for no additional charge beyond the weight. As a tie-in to the NCAA March Madness basketball tournament, Menchie’s will also assign waffle mixes to the Sweet 16 teams. Fans can follow the madness by visiting the brand’s Facebook page,, to predict which team and mix will move on to the next round.

“I can’t think of a better way to celebrate one of the world’s greatest sporting events than with delicious waffles," said Karla Bendel, Vice President of Marketing and R&D at Menchie’s Group, Inc. “Any guest that has yet to try our fresh waffle bowls will be in for a treat!”

In addition, Menchie’s will also debut its newest featured flavor, Rockin’ Salted Caramel, in stores nationwide this March. The exclusive flavor from the brand’s proprietary line is made with real caramel sauce complemented by a pinch of salt.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Guests can choose from more than 100 rotating yogurt flavors, a variety of over 70 delicious toppings and waffle bowls for unlimited combinations.

Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Placing a focus on people and community before commerce, Menchie’s franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary portfolio of frozen yogurt, Menchie’s guests create their own unique combinations from over 100 rotating yogurt flavors, 70 rotating toppings and waffle bowls. Menchie’s has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are more than 250 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie’s expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit


Christina Erwin



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