U-Swirl Signs 5 Store Area Development Agreement for Houston, TX

Total of 15 Stores Now Expected in Houston

HENDERSON, Nev. - March 4, 2013 // PRNewswire // - U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that they have signed another area development agreement for Houston, TX. The U-Swirl area developer in North East Houston, TX, has signed up to develop a total of five stores over the next 36 months. This puts the total number of stores to be developed at 15 in the Houston metropolitan statistical area.

"It is very exciting to continue to develop U-Swirl in Houston. We have one store open, another expected to open in a few weeks, and now with the addition of the latest area developer, there is yet another lease expected to be signed in a few days," said Chief Operating Officer Terry Cartwright . He continued, "We currently have five U-Swirl's under construction as well as three Yogurtini's and we hope to add to that in the near future. There are tremendous opportunities for growth and we look forward to exploring all avenues."

You may find Information on U-Swirl, Inc. on the company's website http://www.u-swirl.com/.

The Company is headquartered in Henderson, Nevada, and its common stock is listed on the OTCQB under the symbol "SWRL." The common stock of Rocky Mountain Chocolate Factory, Inc. trades on The Nasdaq Global Market under the symbol "RMCF."

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2011. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contact:

U-Swirl, Inc.
Office: 702-586-8700
Fax: 702-834-8444
info@u-swirl.com

SOURCE U-Swirl, Inc.

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