GNC's Total Lean™ Challenge Offers Consumers Help in Transforming Eating & Exercise Habits in a 12-Week Online Weight-Loss Management Program

Participants will also have a chance to win $25,000 in cash and prizes.

PITTSBURGH - March 5, 2013 // PRNewswire // - GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products, is launching a 12-week challenge designed to help consumers transform their eating and exercise habits for long-term weight management. GNC's new Total Lean™ Challenge and Sweepstakes gives consumers a practical way to take control of their health by offering weekly weight-loss management tools as well as a chance to win cash prizes along the way.

The Total Lean™ Challenge is a great introduction to GNC's Lifestyle Diet approach to weight loss. Total Lean™ is a Total Diet Solution line of products for use throughout the day, including clinically proven Lean Shake™, Lean Shake™ 25 which provides more protein to feed lean muscles; Total Lean™ CLA, which supplies 1,000 mg of CLA, a naturally occurring health fatty acid that helps enhance your diet, support metabolism and maintain lean muscle; and Total Lean™ Waterex™, a caffeine-free formula that is scientifically designed to help maintain and support water balance.

"At GNC, we understand how difficult it can be to get started on a weight-loss program that's right for you," said Tom Dowd , Executive Vice President, Chief Merchandising Officer and General Manager for GNC. "That's why we created Total Lean™ – a line of products perfect for anyone on a weight management journey. From delicious meal replacements and snacks to keep you fuller between meals, to thermogenics to help boost your metabolism and improve calorie burning, Total Lean™ offers a comprehensive weight-loss solution that complements the online tips and tools you'll receive each week during the Total Lean™ Challenge."

Now through June 1, consumers can visit www.GNC.com/TLC to sign up for the Total Lean™ Challenge for free. All entrants will be eligible to win up to $25,000 in cash and prizes. Twelve prizes valued at $1,250 each will be awarded each week and $10,000 will be awarded to the grand-prize winner.

"The Total Lean™ Challenge is a simple plan for living lean," Dowd adds. "Join the free 12-week challenge and see how you can change your life with GNC: lose weight, shape up, create a healthy daily routine. And get discounts, win free product, get support and motivation. Weekly meal plans and workouts are posted each Sunday, with training tools and tips delivered directly to your inbox each week of the challenge."

Every challenge participant will receive:

  • Weekly home workout regimens using video instruction from certified personal trainers to demonstrate each exercise. The workout includes full-body movements and circuit training to get the heart rate up and fat stores moving.
  • A full week of scientifically designed meal plans including recipes and tips from GNC experts.
  • Inspiring stories from other challenge participants and access to daily online community support on Facebook and Twitter.
  • Great deals on GNC products, including the Total Lean™ line, as well as a chance to win great prizes.

Participants can celebrate their progress or ask for advice though interactive social media options, including viewing LiveWell Blog posts, posting messages on GNC's Facebook page, or tweeting about their experience using #RespectYourself. Participants will also have the opportunity to create their own personal "Me on GNC" success story as part of GNC's new brand campaign, "Respect Yourself," celebrating individuals who enjoy great self-respect by living a healthy lifestyle.

To sign up for the Total Lean™ Challenge or to learn more about the Total Lean™ product line available for purchase online and at GNC retail stores, visit www.GNC.com/TLC. To join the conversation online, like us on Facebook at www.facebook.com/GNCLiveWell and follow us on Twitter at www.twitter.com/GNCLiveWell.

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."

As of December 31, 2012, GNC has more than 8,100 locations, of which more than 6,100 retail locations are in the United States (including 949 franchise and 2,181 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made). The Company -- which is dedicated to helping consumers Live Well -- has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. The Company's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean™, Pro Performance®, Pro Performance® AMP and Beyond Raw®, and under nationally recognized third-party brands.

Web:
GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell

Media Contact:

Laura Brophy
212-537-5177 Ext 2
lbrophy@marketcompr.com
SOURCE GNC Holdings, Inc.

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