Build-A-Bear Workshop Receives Digital Signage Expo 2013 Apex Award of the Year and Gold Apex Award in Retail Category

Company receives accolades for newly imagined store design with digital enhancements.

ST. LOUIS - (BUSINESS WIRE) - Mar. 18, 2013 - Build-A-Bear Workshop®, the interactive entertainment retailer of customizable stuffed animals, is proud to announce it has been awarded with the Digital Signage Expo 2013 Apex Award of the Year and a Gold Apex Award in the Retail category. The company was recognized in both categories for its new store design which merges the hands-on bear-making experience with state-of-the art interactive technology. Build-A-Bear Workshop opened six newly imagined stores in fall 2012 and plans to redesign between 40 and 50 locations by the end of 2014.

Digital Signage Expo is the world’s largest international trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks. The Apex and Content Awards were presented to winners in 20 categories from a selection of 160 entrants and honor innovation in the development and deployment of technology.

About Digital Signage Expo

Digital Signage Expo 2014, to be held February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 150 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2014 program will continue to be comprised of pre- and post-show educational events, seminars, targeted Industry Vertical Discussion Groups and free workshops staged in three on-floor theaters.

About the Newly Imagined Build-A-Bear Workshop Stores

Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, has created a newly imagined store design that merges the love of a teddy bear with the best of technology. There are six new concept stores across the United States including Annapolis Shopping Mall in Annapolis, Md., Castleton Square Mall in Indianapolis, Ind., Fair Oaks Mall in Fairfax, Va., The Somerset Collection in Troy, Mich., Stoneridge Shopping Center® in Pleasanton, Calif., and West County Center in St. Louis, Mo. The newly imagined store received the Digital Signage Expo 2013 Award of the Year and a Gold Apex Award in Retail. In 2012, the store received Retail TouchPoints Customer Engagement Award for in-store experience and was the first brick and mortar store to receive the WiredTrust Socially Safe Seal. By 2014, the company expects to refresh 40 to 50 locations with either full or partial elements of the new design format. To learn more about the newly imagined Build-A-Bear Workshop store, visit: http://smp.newshq.businesswire.com/pages/build-a-bear-workshop-inc.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011.

For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at buildabear.com®.

Trademarks

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130318006322/en/

Source: Build-A-Bear Workshop, Inc.

Contacts:

Build-A-Bear Workshop, Inc.

Jill Saunders
314-423-8000 ext. 5293
cell: 314-422-4523
JillS@buildabear.com

Shannon Lammert
314-423-8000 ext. 5379
cell: 314-556-8841
ShannonL@buildabear.com

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