Ben & Jerry’s Unveils Full-Time 2013 Flavors

Chocolate Peppermint Crunch Joins Liz Lemon to Round Out Lineup

BURLINGTON, Vt. - March 22, 2013 - (BUSINESS WIRE) - Twenty three years ago, Ben & Jerry’s created its first mint chocolate flavor. Since then, the popular flavor combination has been a favorite among Ben & Jerry's fans everywhere. It’s no surprise, then, that Ben & Jerry’s newest ice cream addition is sure to please the palate: It’s minty. It’s chocolaty. It’s crunchy. It’s got rivers of gooey peppermint and fudge swirls that you can dip your spoon into. And it’s coming to your local grocery shelf just in time for you to kick off the ice cream season! Ben & Jerry’s proudly introduces Chocolate Peppermint Crunch: chocolate ice cream with peppermint and fudge swirls and mint cookie balls.

Chocolate Peppermint Crunch joins the 30 Rock-inspired Liz Lemon flavor, a lemon Greek frozen yogurt with a blueberry lavender swirl that was launched earlier this year to celebrate the finale of the popular television show.

Other Ben & Jerry’s 2013 full-time flavors that have been released this year include:

  • Pineapple Passionfruit: Pineapple Greek frozen yogurt with pineapple pieces and a passionfruit swirl
  • Vanilla Honey Caramel: Vanilla Greek frozen yogurt with a honey caramel swirl
  • Coffee Coffee Buzz Buzz Buzz: Coffee ice cream with espresso bean fudge chunks
  • Candy Bar Pie: Peanut butter ice cream with fudge flakes, chocolate nougat and sweet & salty pretzel swirls, sold exclusively in scoop shops

“There is truly something for everyone with this powerhouse of a new flavor lineup,” said Paul Szalkucki, Director of Research and Development at Ben & Jerry’s. “Whether you’re looking for something minty, fruity, chocolate-y or packed with a coffee kick…it’s all here.”

All of the full-time flavors will be appearing on shelves across the country within the next few weeks. To locate a flavor, visit our Flavor Locator.

For more information on Ben & Jerry’s or to find your local Scoop Shop, visit www.benjerry.com.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Want to own a Ben & Jerry’s Scoop Shop? We’re looking for a few progressive entrepreneurs in key markets. Call 802.846.1500, extension 7818.

Contact:

Ben & Jerry’s
Liz Stewart
802-923-2428
PR Extraordinaire
elizabeth.stewart@benjerry.com

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