Blue Chip Cookies Celebrates 30 Years of Making Life Sweeter
MILFORD,OH – March 8, 2013 - From its first retail store on San Francisco’s Fisherman’s Wharf to Cincinnati, Ohio and many places in between, Blue Chip Cookies has mixed up more than 12 million pounds of cookie dough and sold millions of cookies since it first opened its doors in March 1983, 30 years ago this month.
In its first month, they launched with 15 unique cookies including the unveiling of the first white chocolate macadamia cookie, which is now their signature cookie. Blue Chip Cookies now offers over 35 kinds of cookies at 5 different locations: its online e-commerce site, three franchise locations, and a wholesale facility for gift pick up.
Today the company is based in Milford, where owners Donna Drury-Heine and Bob Heine of Loveland have launched a year-long celebration to mark the 30-year milestone.
In 30 years, Blue Chip Cookies has survived more than one recession, both business growth and reversals, multiple changes of ownership, and changing consumer buying habits.
“We’re still here,” Drury comments, “after 30 years. That’s a great achievement for any business, but I think it is a testimony to incredible time -tested Blue Chip Cookies recipes that are a favorite of many across the country. After all this time, whether shipped from our e-commerce facility, or served at one of our stores, we live up to our national recognition of making and baking ‘The Best Cookies in the Country.’”
“Like a Blue Chip Stock, we found a way to evolve, maintain excellence and deliver value to our customers, over time. With our franchisees, we’re excited to start a year of celebration to mark this 30-year milestone.”
Drury-Heine is president of the company, and personally runs the Blue Chip Cookie Direct facility in Milford, a rapidly-growing online business, and works with her individual franchisees in Loveland, Kenwood, and Leawood, Kansas, to support them in building their Blue Chip Cookie businesses in their local markets.
In celebration of the 30th anniversary, Blue Chip Cookies Direct is offering a 25% discount on all cookies ordered through March 31 (http://bluechipcookiesdirect.com, use Coupon Code: BestCookies30).
The Miami Township store, 6415 Branch Hill Guinea Rd., Loveland, will celebrate the anniversary on Saturday, March 16 with free cookies for kids under 12, drawings for cookie giveaways, and coupons for purchases on coffee, lattes, cookies and other treats.
Owners Tim and Michele Wade opened this location two years ago, building on the success of the previous corporate store along the Loveland Bike Trail. They roast the Blue Chip Coffee right in the store.
For the 30th Celebration at the Kenwood store, owners Jeff Bortz and Sheryl Gartner are offering “Buy 6 Cookies, Get 3 Free” on Wednesday, March 13. The Kenwood store is located on the lower level of the Kenwood Towne Center in the newly renovated Food Court.
The Leawood, Kansas store, located in the Town Center Plaza, will utilize Facebook on Wednesday, March 13 to share a special with the loyal customers of owners Debbie and Bob Ramsdell to buy 6 cookies, receive 3 free.
While Drury-Heine celebrates the milestone year, her focus is on the continued growth of the company, including development of a new licensing program for retailers and other unique outlets.
“We are continuing to build our mail-order online business while working closely with our franchisees to help them continue to build their businesses,” Drury-Heine said, “and we recently did a soft roll out of a program to expand our brick and mortar presence nationally, by offering a select group of retailers the Blue Chip Cookies’ license to bake and serve our cookies.”
“Our core mission has not waivered, delivering ‘the sweet experience’ – excellence in taste, quality in products, warmth of the atmosphere we create, and spirit with which we deliver.”
SOURCE Blue Chip Cookies
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