Forbes Names Menchie's CEO Amit Kleinberger to Most Promising CEOs Under 35 List

Menchie's Frozen Yogurt Franchise Rises to Prominence Under Kleinberger's Leadership

LOS ANGELES, CA - (Marketwire - Mar 27, 2013) - Forbes magazine has named Menchie's Frozen Yogurt CEO Amit Kleinberger one of its Most Promising CEOs Under 35, a subset of the renowned business publication's list of America's Most Promising Companies.

The 33-year-old Kleinberger partnered with Menchie's, a self-serve chain of family-friendly frozen yogurt stores, in 2008 after a career in the military. Against formidable competition in the frozen dessert industry, the chain has flourished thanks to its superior frozen desserts and Kleinberger's steadfast devotion to Menchie's "We Make You Smile" philosophy.

"We offer a unique experience," Kleinberger said. "Our guests leave our stores smiling; they leave happier than when they came in. Most brands sell yogurt. We sell smiles. It just so happens that we do it through yogurt."

Forbes' Under 35 list, published this month, identifies 23 young executives in no particular order, lauding each for running "a dynamic, high-growth business with bright prospects for the future... With 22 of our top 100 promising companies run by CEOs under 35, youth made a strong showing this year. These are young tycoons to keep on your radar."

Menchie's has 220 franchises across the U.S., 26 in Canada and 10 internationally, and is scheduled to open another 200 stores within the next 12 months.

  • Forbes named Menchie's co-founder Danna Caldwell as one of 11 women who started amazing companies.
  • Entrepreneur magazine included Menchie's in its Franchise 500, Fastest Growing and Top New categories in 2013 and 2012.
  • Technomic ranked Menchie's at 272 in the Top 500 U.S. Restaurant Chain Report in 2012.
  • Orlando Magazine ranked Menchie's #1 Best Frozen Yogurt in 2011.
  • The Los Angeles Business Journal named Menchie's Best Franchise in 2011.

About Menchie's

Menchie's continues to rise in popularity with consumers, who can't resist the signature pink-and-green shops with their interactive chalkboards and sample-all-you-want premium frozen yogurt. The 100 rotating flavors of frozen yogurt come in low carb, no sugar added, dairy-free, nonfat, gluten-free and kosher varieties. They go perfectly with a menu of 70 rotating toppings such as candies, nuts, fruits and hot sauces.

For more information about Menchie's Frozen Yogurt franchises, visit www.menchiesfranchise.com.

Contact:

Christina Erwin
Marketing communications coordinator
818 708 0316 Ext. 340
Christina.erwin@menchies.com

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