Ben & Jerry’s Celebrates Global Free Cone Day Tuesday, April 9!

Fairtrade Flavors & Fun Lead the Festivities for Annual “Thanks” to Fans

BURLINGTON, Vt. - April 2, 2013 - (BUSINESS WIRE) - Is there a better way to say thank you than free ice cream? Not if you’re Ben & Jerry’s! On Tuesday, April 9, Ben & Jerry’s scoop shops around the world will host the 34th annual Free Cone Day. Since its first anniversary in 1979, Ben & Jerry’s has thrown open the scoop shop doors and invited fans of all ages in for a free cup or cone. The annual celebration is a way for the company to celebrate and say thank you for another year of support.

If a delicious, euphoric scoop isn’t enough reason to stop by the shop, you can feel good that the ice cream you’re enjoying on Free Cone Day is doing good. Ben & Jerry’s has committed to transitioning all possible ingredients to be Fairtrade Certified by year-end 2013. Many of the flavors that will be served on Free Cone Day have already met that deadline; the rest will by this summer. And did we mention new flavors? Fans can try some of the newest additions to the flavor lineup, including: Liz Lemon: Lemon Greek frozen yogurt with a blueberry lavender swirl, or Candy Bar Pie: Peanut butter ice cream with fudge flakes, chocolate nougat and sweet and salty pretzel swirls.

“It’s free, it’s fair, it’s everywhere, AND it is one of the most exciting days at Ben & Jerry’s,” said Dave Stever, Chief Marketing Officer of Ben & Jerry’s. “We’re always striving to show our fans that we love them more than they love us,” Stever added, “and Free Cone Day gets the job done.”

This year, more people are enjoying Ben & Jerry’s Free Cone Day than ever. From Europe to Asia and back to North America, more than 1 million cones will be given out during the annual celebration. The number of smiles and the overwhelming response from Ben & Jerry’s fans on Free Cone Day supports the company’s two founding principles – “business has a responsibility to give back to the community” and “if it’s not fun, why do it?”

To confirm Free Cone Day participation and hours, make sure to check out the Scoop Shop Locator at www.benjerry.com or contact your local Scoop Shop in advance.

Want to own a Ben & Jerry’s Scoop Shop? We’re looking for a few progressive entrepreneurs in key markets. Call 802-923-2431.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Contact:

Ben & Jerry’s
Kelly Mohr
802-923-2679
Assistant Manager of PR Shenanigans
Kelly.Mohr@benjerry.com

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