First U-Swirl Frozen Yogurt and Rocky Mountain Chocolate Factory Co-Brand Store opens in Collierville, TN

HENDERSON, Nev. - April 2, 2013 // PRNewswire // - U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that the first U-Swirl and Rocky Mountain Chocolate Factory co-branded location is open for business in Collierville, Tennessee. There are multiple co-branded sites currently under development and due to open later this year. U-Swirl Frozen Yogurt is currently offering co-branding opportunities to franchisees of all existing 70 plus locations.

Hank Cartwright Chief Marketing Officer stated, "Co-branding is an important part of our long-term strategy and Rocky Mountain Chocolate Factory offers us the opportunity to serve our guests a top quality and proprietary confection not available in any other frozen yogurt stores." He added, "The product offerings are very complementary and offer our guests more selection, while creating opportunities for franchisees to achieve additional revenue as well as more consistent sales throughout the year."

You may find Information on U-Swirl, Inc. on the company's website http://www.u-swirl.com/.

The Company is headquartered in Henderson, Nevada, and its common stock is listed on the OTCQB under the symbol "SWRL". The common stock of Rocky Mountain Chocolate Factory, Inc. trades on The Nasdaq Global Market under the symbol "RMCF."

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2012. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contact:

U-Swirl, Inc.
O: 702-586-8700
F: 702-834-8444
info@u-swirl.com

SOURCE U-Swirl, Inc.

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