GNC Launches New 'Me on GNC' Contest Celebrating Customers' Personal 'Respect Yourself' Success Stories

Sweepstakes: During the Voting Phase (7/15-8/15), $100 gift cards will be given out randomly to one hundred participants, just for voting for their favorite photo or video entry.

"This is a celebration of the importance of the health and wellness of GNC customers – and the customer is definitely the star," said Tom Dowd , Executive Vice President, Chief Merchandising Officer and General Manager for GNC. "Our new campaign is all about respecting yourself by making smart, healthy choices in your life. Additionally, we've layered in a personalized element to the campaign with Me on GNC. This gives us the opportunity to show how respect and healthy living mean different things to different people. Everyone has their own story to tell, and we want to give them the opportunity to tell it. Show the world how you 'Respect Yourself' and inspire others to do the same! GNC is always looking for inspiring people to feature in our advertising, on the web and in our stores. We are excited to see what our customers and fans will show the world through this contest."

To enter the Me on GNC contest, go to gnc.com/MeonGNC.

As part of GNC's "Respect Yourself" multi-media branding campaign, Me on GNC celebrates individuals who enjoy great self-respect by living a healthy lifestyle. The "Respect Yourself" message drives to the essence of what is the most powerful result when you make the choice to take care of your health and celebrate your own success in health, fitness and overall wellness. To witness the "Respect Yourself" movement first-hand, just search #RespectYourself on Facebook, Twitter or Instagram.

GNC associates and team members are participating in their own Me on GNC contest, and here are some examples of inspiring stories from Tim Chezem, Kia Borges, Crystal McGaha, and Santos Andujar.

For Official Rules, Terms & Conditions, including FAQs on the contest, please visit: http://gnc.promo.eprize.com/respect/public/fulfillment/rules.pdf.

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."

As of December 31, 2012, GNC has more than 8,100 locations, of which more than 6,100 retail locations are in the United States (including 949 franchise and 2,181 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made). The Company—which is dedicated to helping consumers Live Well—has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. The Company's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean™, Pro Performance®, Pro Performance® AMP and Beyond Raw®, and under nationally recognized third-party brands.

Web:

GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell

Media Contact:

Laura Brophy
212-537-5177 Ext 2
lbrophy@marketcompr.com

SOURCE GNC Holdings, Inc.