Westin Celebrates New Offering with Month-Long Surprise and Delight Campaign for Hundreds of Deserving Individuals Across the U.S.
STAMFORD, Conn. - April 8, 2013 - (BUSINESS WIRE) - Westin Hotels & Resorts is tackling the Monday blues head-on with the introduction of a new, dedicated weekend program that gives guests more flexibility and time to make the most out of their weekend getaway. Westin invites guests to personalize their weekend experience at any of the brand’s 193 hotels and resorts around the world with 3pm Sunday check-out, extended breakfast hours all weekend and more. To celebrate, Westin is kicking off a month-long gifting campaign to deserving groups across the country, bringing the new program’s mantra to life by making Monday better for hundreds of deserving individuals. Throughout the month of April, Westin will surprise three organizations on three consecutive Mondays with Westin Weekend getaways, Heavenly Beds and more. The new weekend offering is now available at all Westin Hotels & Resorts around the world.
“Our research shows consumers are craving more leisure time but taking less and less vacation so we wanted to develop a dedicated program that makes taking a well-deserved weekend break seamless and stress free,” said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts. “Westin Weekends is designed to help our guests get the most out of their weekend with late check-out and special, instinctive programming that makes it easy to plan the perfect, personalized getaway. And, we are thrilled to kick-off this new program by giving back to hundreds of members of the community who truly deserve a great weekend getaway.”
In celebration of the new campaign Westin teamed up with Mark Consuelos to surprise more than 200 nurses at Lenox Hill Hospital in New York City who have gone above and beyond the call of duty over the past year. Westin will continue its star-studded gifting spree on April 15 and 22, as the brand surprises those truly deserving of a better Monday, including volunteer firefighters in Los Angeles and teachers at high-risk schools in New York.
Westin Hotels Weekend Transformation
To set the stage for the new program all Westin hotels will signal the weekend has arrived through a variety of subtle sensory cues including changes in lighting, music and décor. Each guestroom will feature the brand’s signature Heavenly Bed bathrobe placed on the bed accompanied by a list of favorite local attractions to officially welcome guests to their weekend. Hotel associates are also part of the transformation, leaving behind weekday ties and customary uniforms for a more relaxed and casual weekend look. Guests are encouraged to linger in bed longer with a late, 3pm Sunday check-out and extended breakfast hours on Saturday and Sunday. Westin Weekends are designed to inspire well-being, from a good night’s sleep on the Heavenly Bed and SuperFoodsRX dining options to convenient exercise through the RunWESTIN and New Balance gear-lending programs.
A Day in the Pool Will Help You Swim with the Sharks: Brand Launches Multi-Million Dollar Weekend Campaign
Building on the success of Westin’s “For a Better You” platform, the whimsical new campaign from Westin’s advertising agency, BBH New York, combines beautiful images and playful headlines such as “A Day in the Pool Will Help You Swim with the Sharks” and “A Weekend at the US Open Means Monday Has Met Its Match,” to portray Westin Weekends as an opportunity to recharge for a Better Monday. The new campaign builds on the emerging trend of mini-vacations and more guests extending business travel to escape, decompress and relax. The campaign launches today and includes print executions in magazines and newspapers, digital promotions, out-of-home advertising, online films and on-property activations.
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*Breakfast service is now extended until 3 p.m. on Saturdays and Sundays.
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed, delicious SuperFoods and WestinWORKOUT studio – have been designed with the guests’ well-being in mind. Westin hotels, with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Lenox Hill Hospital is a 652-bed, acute care hospital located on Manhattan’s Upper East Side. The hospital is well known for excellence in internal medicine, cardiovascular disease, orthopedics, sports medicine, otolaryngology/head and neck surgery, and maternal/child health. The hospital is also a recognized leader in public health education and community outreach.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)