April 10, 2013 // Franchising.com // NASHVILLE, Tenn. – Nashville-based better burger chain, Back Yard Burgers, announces the launch of its noticeably thicker and juicer “Bigger, Better Burger”, a 1/3 lb. premium char-grilled Black Angus patty with choice of add-ons including American cheese, Swiss cheese, hot Pepper Jack cheese, cheddar cheese, coleslaw, chili, bacon, sautéed mushrooms and jalapeños. The new burger is a permanent addition to the menu.
Back Yard Burgers, which was founded on the premise of using only premium quality ingredients, is known as the place to go for big and bold backyard burger taste. For its premium burgers, the chain uses no additives – the only ingredient is domestically sourced Black Angus Beef, the best USDA inspected cut of meat. All burgers and sandwiches are made to order, topped with only the freshest, most flavorful ingredients and served straight from the grill – just like they were more than twenty-five years ago when the company was founded.
The chain’s company-owned locations are also re-introducing their Classic Seasoned Fries, which are crispy on the outside, fluffy on the inside, and always piping hot and seasoned just right – the perfect combination of spice and crunch.
“We believe guests will be as excited about the introduction of the Bigger, Better Burger as we are,” says CEO, Dave McDougall. “Not just because it’s a great bang for your buck, but also because it’s the most delicious and most premium burger available in the segment. And our Classic Seasoned Fries? Well, we listened to our guests, and they are back…in a big way.”
A TV commercial, will support the launch of the new premium burger in addition to in-store point-of-purchase, Back Yard Burger eClub member offers and print support featuring some great offers for guests.
“It’s always a challenge to adequately communicate and promote the uniqueness of a food offering as common as the burger,” says, Monte Jump, CMO. “But we think we’ve captured the size, taste and freshness of the Bigger, Better Burger in our newest TV spot, and we are looking forward to extending special offers for the launch to our guests through our eClub and print support in the marketplace.”
Both launches come under the new direction of McDougall, who took leadership of the 83-unit chain in January.
Back Yard Burgers operates and franchises quick-service restaurants in 20 states, primarily in markets throughout the Southeast. The restaurants specialize in char-grilled, freshly prepared, and great-tasting food, all at moderate prices. As its name implies, Back Yard Burgers strives to offer the same high-quality ingredients, special care and prep methods typified by outdoor grilling. Its menu features made-to-order, gourmet Black Angus burgers, chicken sandwiches char-grilled over an open flame, fresh and creative salad offerings, chili, and other specialty items, including hand-dipped milkshakes, fresh-made lemonade, and freshly baked cobblers. Headquartered in Nashville, Tenn., Back Yard Burgers owns, operates and franchises 83 restaurants primarily in the Southeastern United States. Please visit www.backyardburgers.com for more information.
TV Spots: https://www.dropbox.com/s/cm3ivt8de2npb0v/byb-finals.zip
SOURCE Back Yard Burgers