Carvel Ice Cream Offers Tax Relief Plan

Oreo Lil' Rounders for $10.40 for Tax Season

ATLANTA, GA - (Marketwired - Apr 10, 2013) - Let them eat ice cream! Carvel... America's Freshest Ice Cream® commemorates Tax Season by offering Americans a deal to make Tax Day something to celebrate. Bringing together two of America's favorite brands -- Carvel® and Oreo® -- Oreo® Lil' Rounders® bring tax relief to Americans everywhere.

By visiting and "liking" Carvel on Facebook® (facebook.com/CarvelIceCream), consumers will receive a printable coupon for an 18-pack of Oreo® Lil' Rounders® for the tax-inspired price of $10.40. This special pricing is available from April 13 - April 15, 2013 at participating Carvel locations. This represents a savings of over $3.00 off the suggested retail price. Made with rich, creamy, Carvel vanilla soft serve ice cream sandwiched between two Oreo® wafers, this combination of two distinct and admired American flavors makes the perfect Tax Day treat.

"Oreo Lil' Rounders are a classic American treat -- America's Freshest Ice Cream™ sandwiched between two iconic Oreo cookies," said Carvel Vice President of Marketing, Lori Peterson. "When it comes to great American treats, it doesn't get any better than Carvel and Oreo."

Oreo® Lil' Rounders® are sold in packs of 18, making them a great option for guests looking to treat a larger group or have leftovers to save for later. They join Carvel signature novelty items like Chipsters®, Brown Bonnets®, Flying Saucers®, Olde Fashioned Sundaes and traditional Lil' Rounders varieties.

Oreo® Lil' Rounders® are made with premium vanilla ice cream and served between two Oreo® cookies. They are a perfect snack for picnics, school events... or anytime!

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Contact:

Jennifer Harrington
Havas PR
(610) 574-9196

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