Koko FitClub Announces "15 Minutes To Fight Cancer" Challenge

Health and fitness company pledges up to $20,000 to American Cancer Society Relay For Life©

BOSTON - April 16, 2013 // PRNewswire // - Koko FitClub, the state-of-the-art workout centers with the patented Smartraining automated personal training system, launches its second annual "Koko 5 Million Point Challenge" campaign in support of the American Cancer Society's Relay For Life©.

For 24 hours, from 8 a.m. Saturday, May 4, to 8 a.m. Sunday, May 5, Koko FitClub members, employees and neighbors are invited to participate in one or more 15-minute cardio sessions at their local club. Each 15-minute session earns 500 Koko points that will be tallied across all 120 Koko FitClub locations throughout the nation. If the 5 million point goal is reached, Koko will donate $20,000 to the ACS in celebration of its 100th birthday on May 22.

"Members of the community and Koko FitClub can make a real difference in the fight against cancer by dedicating just 15 minutes of time to a great cardio workout," said Koko FitClub President and Co-Founder Mary Obana . "We hope it will also inspire 10,000 workouts and encourage people to take charge of their own health and become more active with Koko's personalized exercise and nutrition system."

Koko FitClub will reward any non-member who volunteers 15 minutes to the 5 Million Point Challenge with a free 15-day membership.

"Each year, more than 4 million people in 20 countries take part in Relay For Life© events to raise much-needed funds and awareness to save lives from cancer," said ACS Director, Distinguished Giving Cara Bauer. "Koko FitClub has come up with a unique event in support of Relay For Life©, and we appreciate the help of the clubs, the members and the local communities that participate."

Last year, Koko FitClub donated $6,000 to the ACS and saw a 77 percent increase in cardio workouts for the 5 Million Point Challenge weekend over previous weekends.

For more information about Koko FitClub and the 5 Million Point Challenge, go to www.kokofitclub.com.

About Koko FitClub

Koko FitClub first opened in Boston in 2008 as an efficient, lean-muscle-building alternative to traditional gyms and today has more than 120 company-owned and franchise FitClubs in 30 states. Its name, Koko, inspired by the Japanese word for individual, refers to Koko FitClub's fully customized fitness and nutrition programs that make up the patented Koko Smartraining System. The Smartraining System is automated personal strength and cardio training, offering the benefits of a 90-minute workout in just 30 minutes, combined with Koko Fuel, the program's integrated nutritional component. In 2012, the company received a Franchise Business Review Franchisee Satisfaction Award and this year was named to the 2013 Entrepreneur Magazine Franchise 500. For more information, go to www.kokofitclub.com, www.youtube.com/user/KokoFitClubChannel or www.facebook.com/KokoFitClub.

Media Contact:

Kim Lackey
SPM Communications
214-379-7000
kim@spmcommunications.com

SOURCE Koko FitClub

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