Pretzelmaker® Invites Fans To "Shake Up Their Bites" With Launch Of Buffalo Blue Cheese And Cracked Pepper & Sea Salt Pretzel Bites
ATLANTA - April 16, 2013 // PRNewswire // - Pretzelmaker® is inviting customers to "shake up their bites" this spring with the kick-off of two new flavors of Pretzel Bites: Buffalo Blue Cheese and Cracked Pepper & Sea Salt. The new offerings are an expansion to the brand's previous introduction of new flavors, like Sundried Tomato Basil, BBQ Chipotle, Garlic, Parmesan and Ranch. Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
These two new zesty flavors were added to the menu after Pretzelmaker completed consumer taste tests in November and December 2012. The two new flavors outperformed six other Pretzel Bites options the brand explored and became instant fan favorites. Pretzelmaker recommends pairing the new Pretzel Bites with its classic, refreshing Lemonade.
"Consumer tastes and trends are always changing, and the market testing we conducted told us hands down what appealed to our customers," said Julie-Ann Reid , brand director, Pretzelmaker. "The Buffalo Blue Cheese and Cracked Pepper & Sea Salt Pretzel Bites are the kind of products that keep our fans loyal and also attract new customers."
Become a fan of the Pretzelmaker Facebook fan page, www.facebook.com/pretzelmaker, or join in on the conversation by following the national Twitter handle, @Pretzelmaker. For more information about Pretzelmaker's full line of menu choices, as well as a way to stay up to date on all of Pretzelmaker's campaigns, join Pretzelmaker's exclusive e-mail fan club at www.pretzelmaker.com.
About Pretzelmaker® www.pretzelmaker.com
Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, the portable Pretzel Bites, and the new portable Flavored Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.
About Global Franchise Group, LLC www.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.