EMERYVILLE, Calif. - (BUSINESS WIRE) - Apr. 18, 2013 - Jamba Juice Company, a leading healthy, active lifestyle brand announced today that fitness icon, actor and entrepreneur Jake Steinfeld will serve as spokesperson for Jamba’s new and enhanced fresh juice platform. Mr. Steinfeld is known globally for his popular “Body by Jake” brand, as well as his work to promote youth fitness as the Chair of the California Governor’s Council on Physical Fitness and Sports, and now as the Chairman of the National Foundation for Governors Fitness Councils.
The company also announced the expansion of its Healthy Living Council with the launch of the Jamba Healthy Living Fitness Council, for which Mr. Steinfeld will serve as a spokesperson. Created in 2012, the Healthy Living Council is comprised of a team of nationally known nutrition experts who provide consumers with useful, practical information to help them live healthier lifestyles. The new Fitness Council will serve a similar function for consumers seeking information on physical fitness.
Mr. Steinfeld will host promotional events and other activities in support of Jamba’s new and expanded fresh juice offerings, many of which will occur at the recently remodeled Santa Monica store. The company will continue to use that store as a learning lab for testing new concepts. Jamba plans to remodel many more of its stores in the coming months to incorporate the expanded fresh juice products.
“We are thrilled to have Jake join us in our mission to inspire and simplify healthy living,” said Jamba chairman, president and CEO James D. White. “His expertise and enthusiasm will enhance our already successful fresh juice platform and I believe he is the perfect partner to lead our newly-formed Healthy Living Fitness Council.”
Jamba’s fresh juice offerings include hand-crafted juice blends with six new, fresh, whole ingredients: kale, beets, pineapple, lemon, ginger and apples. The new fresh juice line will be introduced to up to 100 stores in 2013, with more planned in the next year.
“I have long been a fan of Jamba Juice and am a regular Jamba consumer,” said Mr. Steinfeld, “and I admire the work the company does in the community, with kids, and in promoting healthy living. The new, fresh juices are fantastic, and I am honored to partner with Jamba in their continuing efforts to provide healthier food and beverage options.” Mr. Steinfeld will also join the long list of celebrities, athletes and organizations who endorse Jamba’s Team Up For a Healthy America program, the company’s campaign to address childhood obesity.
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 1, 2013, there were 809 store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
Jake Steinfeld is one of the fitness industry’s reigning icons. A street-smart entrepreneur responsible for creating the personal fitness training industry, Jake continues to develop successful products, businesses, and brands through Body by Jake Global. He created FitTV the first 24 hour fitness network which he later sold to NewsCorp and also created FitOrbit an affordable online digital platform that connects users to real live personal trainers. He partnered with Universal Music Group to launch the fitness music label called Body by Jake Music featuring compilations and music tracks by some of today’s hottest artists and in-demand producers, DJ’s, and mixers. He served as Chairman of the California Governor’s Council on Physical Fitness and Sports under Governor’s Schwarzenegger and Brown, with the mission of establishing California as the nation’s first “Fitness State.” He is now the Chairman of the National Foundation for Governors’ Fitness Councils. Jake is also the founder of Major League Lacrosse (MLL), the nation’s first professional outdoor lacrosse league, which is entering its 13th season. A NY Times and Wall Street Journal best-selling author, his recent publication is Take A Shot the remarkable story of perseverance, friendship, and a really crazy adventure about the formation of the MLL. With his “Don’t Quit!” attitude, Jake continues to fight obesity utilizing practical user-friendly solutions for all Americans. To learn more, visit www.bodybyjake.com
Source: Jamba Juice Company
For Jamba Juice Company
Dir. Corporate Communications