Home Care Assistance Celebrates Spring with the Opening of New Wilmington Location
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Home Care Assistance Celebrates Spring with the Opening of New Wilmington Location

Senior care leader meets growing demand for in-home care services in North Carolina with the opening of a new office in Wilmington

(PRWEB) April 19, 2013 - Home Care Assistance, North America’s leading provider of in-home care for seniors, is pleased to announce the grand opening of its new office in Wilmington, North Carolina. Jaleh Neshat, Owner of Home Care Assistance Raleigh, decided to open this location in response to the overwhelming success of the Raleigh office after only seven years of operation. James Coughenour will serve as Regional Director of the new location, bringing expertise in healthcare, networking and management. A member of the American College of Healthcare Executives, James has over 10 years of experience in senior level positions at assisted living and rehabilitation centers. Also an active community member, James has served on the boards of Weekend Meals on Wheels and Access of Wilmington -The Miracle League.

"We are delighted to have the opportunity to open this office and serve clients in the Wilmington area,” said Jaleh Neshat, Owner of Home Care Assistance Raleigh. “We’ve seen a real need for high quality care for the seniors in our community. Having this second location will help us to better address this need and serve a greater number of seniors throughout North Carolina. I am confident that James’s experience and the resources provided by Home Care Assistance will make this location a success."

Home Care Assistance of Wilmington officially opened on April 8, 2013 and will serve seniors and their families in New Hanover, Brunswick, Columbua, Pender, Onslow, and Duplin counties. This office is located at 219 Racine Ave, Suite 2B in Wilmington, North Carolina.

According to a recent study, 89% of American seniors said they would prefer to live at home rather than a care facility. Yet every year, thousands of seniors continue to enter nursing homes without knowing they had another option: to age in place with the help of a high caliber caregiver.

Home Care Assistance provides hourly and live-in services to seniors, allowing them to remain safely in their homes. Having an experienced and professional caregiver in the home of the client also provides family members respite and peace of mind. The company is known for being extremely selective during the caregiver hiring process, admitting only 1 in 25 applicants. Home Care Assistance thoroughly examines potential employees, assessing their previous work experience as well as their personalities.

Home Care Assistance caregivers are expertly trained in the Balanced Care Method™, a holistic approach to care based on scientific research on the elder population in Okinawa, Japan. Individuals in Okinawa embody “healthy longevity”, living longer and healthier lives than any other population in the world. Inspired by this culture, The Balanced Care Method promotes excellent physical health, mental awareness and inner calm.

All staff is available 24/7 to provide experienced, trustworthy caregivers to help with all home care needs for seniors: transportation, healthy meal preparation, companionship, socialization, activities, personal care, medication reminders and dementia care services.

Home Care Assistance is one of America's fastest growing companies, with over 4000 employees nationwide. Home Care Assistance of Wilmington expects to add at least 50 new jobs in the community within the next two years. Qualified candidates can contact the office at 910-833-7149 or submit their resume to careers.wilmington(at)homecareassistance(dot)com. For more information about Home Care Assistance visit http://www.homecareassistance.com.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® and Inc. 5000 Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.


Kathryn Zakskorn
Home Care Assistance



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