Smoothie King Targets St. Louis For Franchise Growth

Leading Smoothie Concept Offers 40 Percent Discount off Franchise Fee; Discovery Day Planned May 2

NEW ORLEANS - April 22, 2013 // PRNewswire // - Smoothie King Franchises, Inc., the premier smoothie and nutritional lifestyle center, announced today it is targeting St. Louis for franchise expansion. To fuel development, Smoothie King is offering candidates 40 percent off its initial franchise fee for the first 40 agreements of 2013 - a savings of $10,000. Since the start of the year, nine new franchisees have taken advantage of the latest incentive program, in addition to 38 existing franchisees that have committed to opening their additional units this year.

"Smoothie King continues to experience tremendous growth, with 27 new U.S. openings planned through July 2013," said Smoothie King Global CEO Wan Kim . "We are confident that our brand has great potential for further development in St. Louis and look forward to building a stronger presence in the area."

The New Orleans-based smoothie chain currently has eight stores in St. Louis and plans to develop an additional 25 locations in the market over the next five years. The company's executive team will also host a Discovery Day on May 2 in St. Louis, to share the benefits of opening a Smoothie King with potential franchisees.

"Smoothie King offers a unique business opportunity to satisfy St. Louis' health conscious consumers," said Jeremy Kubicek , St. Louis Smoothie King multi-unit franchisee. "When we first joined the company in 2008, many local business owners were financially struggling due to the recession, but our smoothie business remained in high demand. In fact, with the support of Smoothie King's proven business model and dedicated development team, we have successfully grown our portfolio during these challenging economic times."

Smoothie King plans to add 1,000 new franchised and corporate locations domestically over the next five years. Even with more than 500 locations in the U.S., the brand still has extensive smoothie franchise opportunities available in the Southeast, Mid-Atlantic and Northeast regions, as well as Texas. International development includes master franchise and corporate expansion in Korea, Singapore and Malaysia, with 50 new stores planned in South Korea and 10 in Singapore in 2013.

Franchisees should possess a passion for the brand and be dedicated to serving the community. While restaurant experience is not required, the ideal candidate for the smoothie franchise should have an entrepreneurial spirit, as well as sales, marketing, restaurant and/or retail experience.

To learn more about the benefits of owning a Smoothie King in St. Louis, please visit www.smoothiekingfranchise.com or contact Natalie Johnson at (985) 635-6973, ext. 115.

About Smoothie King Franchises Inc. // SK USA, INC.

Smoothie King Franchises, Inc. is a privately held; New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King® offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King® opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King® currently has more than 600 units operating in 32 states, the Caymans, Singapore and the Republic of Korea. In 2013, Smoothie King® was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year and no. 104 overall on the 2013 Franchise 500 list. Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking.

Media Contact:

Elayne Sommers
Fish Consulting
954-893-9150
esommers@fish-consulting.com

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