Boston’s Spices Up its Leadership Team with Seasoned Marketing Executive
New VP of Marketing to Build Buzz for Casual-Plus Dining Franchise with Advanced Digital Strategies
April 23, 2013 // Franchising.com // DALLAS – Boston’s The Gourmet Pizza Restaurant & Sports Bar® (Boston’s), a full-service, pizza-themed, casual dining restaurant and sports bar franchise, announced today that it has hired Brad Bevill as Vice President of Marketing. His addition to the management team is part of an comprehensive strategy to grow brand awareness as the casual-plus franchise continues expansion efforts through multi-unit operators around the country.
With more than 15 years of experience across a variety of marketing platforms, Bevill will aid in the creative and strategic advancement of Boston’s marketing programs to build continued momentum for the brand as it grows through franchising. Previously, Bevill worked for Helsinki-based Luxus Advertising, where he ran U.S. operations for the company. During this time, he consulted with a wide variety of brands including Whole Foods Market, Finlandia Vodka, Nokia, Oracle, Adobe, and Fluor Corporation. Prior to Luxus, Bevill spent seven years at Nokia where he focused on global digital marketing.
"Brad brings a wealth of marketing experience from some major well-known brands to the table, and he also brings a fresh perspective to the restaurant industry,” said Mike Best, COO of Boston’s. “With an impressive digital marketing background, his insights, energy and innovation will lead Boston’s to new levels of success."
In addition to strengthening the company’s online presence and overall brand awareness, Bevill will collaborate with Boston’s executives and franchisees to determine best strategies for conveying the company’s unique approach to casual-plus dining. Bevill has also been charged with spearheading Boston’s upcoming digital marketing campaign.
The Dallas based Boston’s The Gourmet Pizza Restaurant & Sports Bar currently has 44 locations operating in 23 states and in Mexico, and is looking to strengthen its growing presence in Florida, Michigan, Texas and the Mid-Atlantic States through recruiting experienced, multi-unit restaurant operators who are interested in expanding their portfolio.
"This concept, with a full-on sports bar and casual-plus family dining, both under one roof offers incredible potential for franchisees, and an optimal experience for guests. Because its unique design allows family, friends or co-workers to enjoy a relaxing meal in the restaurant, while others can socialize or watch sports at the sports bar, the marketing opportunities are endless. I can’t wait to take full advantage of digital and creative strategies to spread the word,” said Bevill.
About Boston’s Restaurant & Sports Bar
Headquartered in Dallas, Texas, Boston’s Restaurant & Sports Bar mirrors its sister company, Boston Pizza, the No. 1 casual dining brand in Canada. Introduced in the U.S. in 1998, Boston’s Restaurant & Sports Bar is franchised by Boston Pizza Restaurants, L.P. Boston’s offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike. While Boston’s specializes in gourmet pizza and pasta, its menu features nearly 100 items including salads, sandwiches, and a variety of sports bar favorites such as burgers, wings and ribs. With annual system wide sales approaching $1 billion, Boston Pizza and Boston’s have more than 390 outlets throughout the United States, Canada and Mexico. Boston’s grows primarily through franchising and is scheduled to open seven new restaurants in 2013. For more information, visit www.bostons.com.
SOURCE Boston’s Restaurant & Sports Bar
Fishman Public Relations,
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