April 30, 2013 // Franchising.com // RICHARDSON, Texas – Wingstop is off to another strong start in 2013, with same store sales up 13 percent in the first quarter. The 565-unit concept also opened 14 new restaurants and signed development agreements to result in an additional 70 locations, bringing the total pipeline of opening commitments to more than 400 worldwide.
Wingstop has achieved nine consecutive years of same store sales increases. President and CEO Charlie Morrison credits Wingstop’s sales growth to great tasting products, loyal fans and its continued emphasis on amazing service.
Morrison also credits Q1 success to the chain’s recent national promotions – the Boneless Blitz Pack and the Triple Double Pack, which launched around football and basketball playoffs.
“This year we had our most successful Super Bowl Sunday in company history,” Morrison added. “And the Triple Double Pack helped drive traffic in March during the NCAA Tournament. Our fans appreciate a great deal.”
The company also signed an international development agreement in the first quarter for 20 restaurants in the country of Singapore.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has 565 restaurants open across the United States and Mexico. The “Wing Experts” menu features classic and boneless wings with 10 intense flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked fresh, sauced and hand-tossed to order and served with a variety of house-made sides including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced nine consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.