State College, PA (PRWEB) April 30, 2013 - The Cleaning Authority has grown a sizable network of franchisees in the United States and is now looking to Canada for continued growth. The company was looking for better ways to find and engage high-quality franchisee candidates. As many franchisors experience diminishing returns with the traditional methods of franchise development (trade shows, portals, brokers, etc.), companies like The Cleaning Authority are in need of more innovative, cost-effective approaches.
There are many people looking for franchise opportunities. According to Google Insights for Search, the term “franchise for sale” in the United States as a relative index score of 11, whereas the relative index score in Canada is 18. This tells us that the search interest in Canada for this phrase is actually higher than the U.S. But finding the right franchise can be a challenge because it is easy to get lost in the maze of franchise opportunities.
The person looking for a cleaning franchise in Canada simply wants to find a solid business that they can invest in that will reward them for their hard work. Unfortunately, not every great franchise business is a great franchise in which to invest. Add to this, the fact that a person no longer wants to be sold -- they want to be educated on why a particular franchise would be a good fit for them. They want help in making an informed decision, not a slick sales pitch. According to Daren Coudriet, Founder of FranchiseWeb360.com, “The web is a disruptive technology and it has changed the way companies interact with prospects. Franchisors need to change their thinking on how they find and secure franchisees, and view them more as strategic partners.”
When prospective franchisees engage a franchisor on the web, they expect two-way communication, not a one-way website that forces them to jump through hoops. Also, franchising has become more the norm and not the exception, making the challenge for a person finding the right franchise even more difficult. So, someone searching for a cleaning franchise can get lost in a maze of franchise opportunities if they are not provided with some guidance.
Canadian Franchise Opportunities was created to educate prospective franchises through articles, tips and tools to help them with all aspects of investing in a franchise business - understanding, researching, evaluating, selecting and buying a franchise. Its mission is to help those considering a franchise to get smart about the franchise business model -- helping them to recognize a good franchise opportunity when they find one.
Please visit Canadian Franchise Opportunities to explore what the company offers prospective franchisees and give us your feedback.
Canadian Franchise Opportunities (CFO) was created by a franchisee for prospective franchisees with the purpose of giving them the “straight scoop” on franchising. While educating individuals who are seriously considering franchising as a business model, CFO strives to increase awareness around specific franchise opportunities. In doing so, it helps entrepreneurs and franchisors engage in a non-sales manner, helping both to achieve higher levels of success.
Contact: inquiries (at) CAfranchiseOpportunities (dot) com
Since 1996, The Cleaning Authority has been helping others succeed in the home cleaning business and it now has 185 franchises and growing. With targeted marketing, ongoing training & support programs, unmatched business management software and a focus on its franchisee’s success, The Cleaning Authority provides its franchisees with a business opportunity that generates a healthy return on investment and the competitive edge needed to succeed in the home cleaning business.
Contact: tim (at) thecleaningauthority (dot) com