CHICAGO, May 1, 2013 – Lissa Weinstein, a Chicago real estate broker and luxury home specialist with RE/MAX Premier Properties in Chicago's Gold Coast neighborhood, relies on two strategies to serve the owners and buyers of high-end homes in the city, one comfortingly old-fashioned, the other high-tech.
First, Weinstein focuses on providing a high quality service for her clients as her primary objective.
"My focus is on quality rather than quantity, which is unique in the Chicago market. I try to limit the number of listings I take so I directly manage marketing and the client relationship."
Second, she's become a busy presence on YouTube, creating a series of videos providing advice to homeowners and sellers and highlighting the different Chicago neighborhoods that buyers can target.
This combination has made Weinstein, who has more than nine years of residential real estate experience, a productive luxury specialist in the city.
This approach is not new for Weinstein. It's one she's practiced during her career, and one that she brought with her when in mid-November of last year she joined RE/MAX Premier Properties, the Gold Coast brokerage located at 1205 N. Dearborn Pkwy.
What is newer, though, is Weinstein's commitment to YouTube, one that's been growing for the last three years. Weinstein today has her own channel on the site, which now boasts more than 60 videos. One of Weinstein's most recent videos highlights the many reasons why 2013 is a good time to buy or sell real estate (http://youtu.be/K8fOc7N0mKE). In the video, Weinstein says she considers 2013 to be the best time for a real estate purchase or sale since the end of the housing downturn.
Other videos provide tips to sellers. One, for example, provides a brief summary of what Weinstein calls San Francisco or California pricing. Sellers who price their homes just a fraction below what they are actually worth can quickly generate intense interest in their properties, a strategy often used in competitive West Coast markets.
Then there are the neighborhood videos in which Weinstein explores the restaurants, housing stock and public places of Chicago's top neighborhoods. Weinstein has created videos exploring the Gold Coast, Lake View, Lincoln Park and other city communities.
"I made a determination about three years ago that this was where the market was heading," Weinstein says of her devotion to YouTube. "My goal with the videos is to provide real information to people who are thinking about moving to Chicago and want to understand the neighborhoods and lifestyles. I want people to recognize me as someone who understands these markets."
Creating the videos does take time. Weinstein hires videographers to shoot them, writes the scripts herself and edits the videos herself. Her goal is to create videos that look professional and are informative.
"Editing a video is like staging a home," Weinstein said. "It's not that far removed from the skill set you need to make a home look its best.”
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