Ben & Jerry’s Rolls into Town for Tampa’s First Truck Tour

Scoop Truck Tour Serves up Greek Frozen Yogurt in Tampa Throughout May

TAMPA, Fla. May 6, 2013 - (BUSINESS WIRE) - How can you go wrong using the words “free” and “Ben & Jerry’s” in the same sentence? Ben & Jerry’s summer scoop truck program officially rolls into Tampa, Fl for the first time with free Greek Frozen yogurt. The month-long tour will kick-off on Thursday, May 2, so fans hoping to experience festivities firsthand should tweet the truck to let us know who deserves it and where we should send it.

The truck will visit local businesses, non-profits and community gatherings through May 24. Twitter savvy fans can have the Ben & Jerry’s truck come directly their way to serve up scoops of peace, love and a few of the company’s best, fresh and fruity flavor combinations - just in time for an afternoon spring fling!

Super Scoopers/Road Warriors/Truck Coordinators Terrance Kelly and Emmanuel Mosqueda will be the friendly faces operating the truck while in area. “We are thrilled to bring the coolest thing this spring to Tampa,” said Terrance, who has helped dish out smiles via tens of thousands of scoops across the country for Ben & Jerry’s. “We love being able to have these special, one-on-one connections with our fans in Tampa,” Emmanuel added.

The truck will feature some of the finest Greek Frozen Yogurt flavors, including:

  • Liz Lemon: Lemon Greek frozen yogurt with a blueberry lavender swirl
  • Raspberry Fudge Chunk: Raspberry Greek frozen yogurt with fudge chunks
  • Banana Peanut Butter: Banana Greek frozen yogurt with peanut buttery swirls

Fans can prepare themselves online by following the truck on Twitter @BenJerrysTruck, or they can check out www.facebook.com/benjerry. Tweet the truck for a chance to bring some peace, love and Greek Frozen Yogurt to your worthwhile event.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Contacts:

Ben & Jerry’s
Kelly Mohr
802-923-2679
Assistant Manager of Shenanigans
kelly.mohr@benjerry.com

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