Paul Lyons, Beef Jerky Outlet Franchise Vice President, Predicts Market Trends
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Paul Lyons, Beef Jerky Outlet Franchise Vice President, Predicts Market Trends

May 08, 2013 // // Paul Lyons, Beef Jerky Outlet Franchise Vice President, was interviewed on the Opportunity World Franchising Show. The Beef Jerky Outlet Franchise is a national retail franchise featuring beef, turkey, wild game jerky and premium snack foods.

Paul Lyons, Beef Jerky Outlet Franchise Vice President, was interviewed on the Opportunity World Franchising Show by Wade Taylor on In the first part of the interview Paul discussed the evolution of the modern jerky market and the characteristics of a typical outlet store. According to Paul, the jerky and smoked meat market segment has grown remarkably in the last 15-20 years. Consumer demand has driven jerky producers to dramatically increase the range of flavors and varieties available.

Traditional beef jerky, while retaining popularity, has been joined by numerous specialty flavors and seasoning combinations. New flavors like Cherry Maple, Honey Barbeque, Teriyaki and Cajun have developed a loyal following. Especially popular are the hot, super hot and hotter-than-hot flavors favored by younger jerky aficionados. Paul says, "The hot and spicy crowd just can't get it hot enough. We also sell specialty hot sauces, some of them are off the chart."

The market demographic has also changed."Jerky isn't just for guys or camping. Beef jerky is a favorite snack food for women and kids, any time, especially on the go. The ladies really like our premium turkey jerky." Paul indicates that the expanding market segment is one reason why the Beef Jerky Outlet does regular in-store sampling. "Customers can try what they like. We want you to try it and like it." At the Beef Jerky Outlet sampling is a discovery process where customers are able to refine their preferences.

When customers walk into a Beef Jerky Outlet store they notice an array of jerky products in packs and authentic wood barrels. The store interior has old fashioned color, interest and aroma. The outlet atmosphere conveys a feeling of value beyond the transaction, despite the apparent simplicity. "A big piece of what we stand for, that's in our DNA, is that we keep it simple. We give good value on the price and the variety."

In the second part of the interview Paul discusses the advantages of owning a Beef Jerky Outlet Franchise store. The Beef Jerky Outlet Franchise is currently available in 45 states, Puerto Rico and the District of Columbia. The Franchise has been in operation for just over three years, so some of the best retail franchise opportunities still available. "Chicago is a huge opportunity. We are looking for people in the Orlando, Florida area. Our website at has a map showing many of the national hot spots that are available."

"Husband and wife teams are perfect for operating a Beef Jerky Outlet store. A husband and wife team and one part timer can easily run a store. It's simple for the customers, and simple for the franchise owners. You can be up and running in a turnkey type situation relatively quickly," according to Paul. The capital outlay is modest compared to other retail franchise opportunities. "We can help identify and secure the best location. Franchisees just need to follow our ten step plan."

The Beef Jerky Outlet Franchise plan walks the franchisee through the application process, financials, site selection, training and store opening. "We teach franchisees what it takes to run this business, what needs to be done every day, what needs to be done on a monthly basis." Paul adds that the Franchise sends a qualified representative to help with the store opening and review operational procedures. "After that , we're there for the franchisee. We are always working on new products, new systems to help promote the stores. We only succeed if they do."

Listen to the complete interview by clicking the links on the Beef Jerky Outlet Blog.

About The Beef Jerky Outlet

The Beef Jerky Outlet is a Tennessee-based company focusing on elevating jerky of all kinds to culinary status. It offers a large selection of jerky in various flavors made from beef, turkey and wild game. The Beef Jerky Outlet stores present excellent retail franchise opportunities for investors seeking a business with high margin returns on moderate start-up costs. To find out more, visit our website at

SOURCE Beef Jerky Outlet Franchise, Inc.


Beef Jerky Outlet Franchise, Inc.
P.O. BOX 575, Seymour, TN 37865
P: (586) 246-5405
F: (866) 876-3626




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