Hampton Hotels Celebrates Brand’s Strong Growth with Grand Opening of 1,900th Property in New York
Nearly 150 Brand Leaders, VIPs Gather for ‘Hamptonality United’ Event Unveiling New-Build Hampton Inn Manhattan/United Nations and Honoring Hampton’s Global Diversity, Strength
May 09, 2013 // Franchising.com // McLean, Va. – Phil Cordell, global head, focused service and Hampton brand management at Hilton Worldwide and Jim Holthouser, executive vice president, global brands at Hilton Worldwide welcomed nearly 150 hospitality industry leaders and New York City VIPs for the grand opening of Hampton Hotels’ 1,900th property, the Hampton Inn Manhattan/United Nations, yesterday evening, May 8. In addition to marking the 1,900 milestone, the evening celebrated the overall growth of Hampton Hotels, the international brand of mid-priced Hampton Inn, Hampton Inn & Suites and Hampton by Hilton properties.
Throughout the event, dubbed ‘Hamptonality United’ – Hamptonality defined as the casual, friendly, enthusiastic and passionate way Hampton’s Team Members go about making the hotel experience unforgettable for each guest – attendees were treated to a live jazz band, globally inspired menu, ‘The Perfect Mix’ signature drink*, an ‘Around-the-World’ dessert bar and tours of the new hotel.
On the heels of a strong Q1 for Hampton, which saw the opening of 22 new hotels with 2,134 new guestrooms, this evening’s program of remarks offered a sneak peek at plans for Hampton’s ongoing development, which include a global pipeline of more than 60 new properties slated to open by 2014.
During his remarks, Cordell commented on Hampton’s growing presence, saying “throughout our evolution, Hampton Hotels has remained focused on finding innovative ways to support our existing owners while attracting new groups to grow our portfolio. As we reach 1,900, we are thrilled about where we have been, but even more excited about the future of the brand.”
The ‘Hamptonality United’ event celebrated not only Hampton’s worldwide development, but specifically, its growth within the New York metropolitan area. In addition to the new-build Hampton Inn Manhattan/United Nations – the eighth Hampton property in Manhattan - three other Hampton properties are currently under construction in the New York City area. Those include the 81-room Hampton Inn Manhattan/Downtown-Financial District, the 300-room Hampton Inn Manhattan/Times Square Central and the 254-room Hampton Inn Brooklyn/Downtown, all of which are expected to open by the end of 2014.
Beyond the approachability of its brand and an inherent focus on driving profitability for owners, several factors were referenced during the event as facilitating Hampton’s accelerated expansion and hotel ramp up, including:
- Comprehensive training – Two-week start-up training at Hampton’s headquarters, one-week on-site general manager training and continuing education with ‘Regional Owners Connections’
- Leading marketing support – Marketing planning meetings, toll-free marketing support phone line, ‘Hampton Now’ newsletter communications platform for leaders, national public relations support with online ‘PR Suite’ tool, grand opening event support and full-scale annual advertising plans with co-op advertising, ad slicks, national media buys and regional spots
- Innovative business-building and revenue management tools– All franchisees have access to the Hilton Worldwide Revenue Management Consolidated Center, which offers world-class revenue management talent, tools and processes to optimize revenue and profitability.
“By setting industry benchmarks that prove our steadfast commitment to profitability for owners, we have been able to grow Hampton to where it is today, as the only hotel brand in the world to top Entrepreneur Magazine’s annual Franchise 500® for three years running,” said Cordell. “The future could not be brighter for Hampton and for those who become part of our family in the years ahead.”
For more information or to access Hampton Hotels media assets, please visit the Hampton Hotels Global Media Center at http://news.hampton.com/. To become part of the Hampton Hotels portfolio, please visit www.hamptonfranchise.com. To make a reservation, please go to www.hampton.com or www.hamptonoffers.com.
*Service of alcohol subject to state and local laws. Must be of legal drinking age.
About Hampton Hotels
The Hampton Hotels brand, including Hampton Inn, Hampton Inn & Suites and Hampton by Hilton, is an award-winning leader in the mid-priced hotel segment, serving value-conscious and quality-driven travelers. With over 1,900 properties totaling more than 186,000 rooms in 13 countries and territories, Hampton Hotels is part of Hilton Worldwide, a leading global hospitality company. All Hampton hotels offer comfortable surroundings and a friendly service culture, defined as "Hamptonality," delivered by over 50,000 Team Members and supported by the 100% Hampton Guarantee®, reinforcing its commitment to providing excellent service to both business and leisure travelers alike. High-quality and consistent accommodations and amenities, such as free Wi-Fi and free hot breakfast, and the latest technology and innovations, such as multi-unit Power Cubes and the brand’s signature Clean and Fresh Hampton Bed®, combined with numerous locations globally have made Hampton a leader in its segment and one of the fastest growing hotel brands worldwide. Please visit www.hampton.com, http://news.hampton.com orwww.hamptonoffers.com for more information and connect with Hampton Hotels online at www.faceboook.com/Hampton, http://twitter.com/Hampton or www.youtube.com/Hampton.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
SOURCE Hilton Worldwide
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