Leading Los Angeles Commercial Real Estate Firm Joins Coldwell Banker Commercial Alliance

Former Coldwell Banker Commercial North County, Headquartered in Glendale, Becomes Latest Major Market Office for National Real Estate Brokerage

NEW YORK - May 13, 2013 // PRNewswire // - Coldwell Banker Commercial Alliance, a national real estate services firm dedicated to serving private investors, and small/mid-cap businesses, has announced it is adding leading Los Angeles brokerage and advisory services firm formerly known as Coldwell Banker Commercial North County to its growing national brokerage network.

The firm will be renamed Coldwell Banker Commercial Alliance and will serve as the Los Angeles office for the company. The office will remain at its current location at 701 North Brand Blvd. in Glendale, Calif. under the direction of its three long-standing proprietors, commercial real estate brokerage veterans, Bill Ukropina , George Issaians and Greg Barsamian.

Messrs. Ukropina, Issaians and Barsamian have nearly 90 years of collective local commercial real estate experience in most major sectors, including office, industrial, land sales, retail and multifamily. The new Coldwell Banker Commercial Alliance location also includes a roster of 21 industry veteran professionals, most of which boast years of experience that include previous stints at notable brokerage houses such as CBRE, Grubb and Ellis, NAI Capital and other national companies. The entire team will continue to deliver a full menu of services for clients throughout key Los Angeles markets including Glendale, Pasadena, San Fernando, San Gabriel Valley, North Hollywood, and other areas in Los Angeles County.

Coldwell Banker Commercial Alliance was launched in New York City in August 2012 by Waterfall Asset Management (Waterfall). Since then, the firm has continued to grow with additional locations in Orange County Calif. and Denver, CO. This new location represents the fourth Coldwell Banker Commercial Alliance office announced in less than a year. The Coldwell Banker Commercial Alliance firm is an independently owned and operated affiliate of the Coldwell Banker Commercial (CBC) franchise system.

"Bill, George and Greg, as well as the entire group of professionals within their office, have fostered a well-earned reputation for unmatched commercial real estate knowledge and superior client servicing," said Obie Walli , CEO for Coldwell Banker Commercial Alliance. "They have a built-in foundation for success and have consistently been one of the top-producing real estate firms in their market. This is a terrific opportunity for both organizations and underscores both the strength of the Coldwell Banker Commercial Alliance platform as well as our commitment to attracting top organizations in the industry to our company."

"We are delighted to become part of Coldwell Banker Commercial Alliance and share in their long-term vision for regional and national growth," Mr. Ukropina noted. "Our decision to join this organization is driven by the opportunity for success we see on the horizon when you combine our years of commercial real estate experience with the forward-thinking business model and strong balance sheet that Coldwell Banker Commercial Alliance presents. While we will never stray from the hands-on entrepreneurial approach we have built our careers on, our office is looking forward to tapping into the unique assets and connections that Coldwell Banker Commercial Alliance offers."

"The companies we have worked with over the years have selected us for many reasons, but first and foremost it has been our reputation for bringing integrity and professionalism to every transaction. Clients also appreciate the fact that we are able to penetrate the market place with minimum bureaucracy while providing private investors with a flexible platform," adds Mr. Issaians. "Joining Coldwell Banker Commercial Alliance will only further enhance our reputation as the premier firm in our region as we will be able to provide a full service menu for the small to midsize private investors that are currently underserved in our marketplace. "

"This is a great opportunity to bolster our services and capitalize on our mutual strengths," said Mr. Barsamian. "It's also the ideal time to make this move, particularly as our local market conditions continue to improve. Our whole team will be deeply involved in supporting the overall Coldwell Banker Commercial Alliance mission of offering superior services to both current and future clients, particularly those in the small and mid-size business market."

About Bill Ukropina

Bill Ukropina has 32 years of experience in Commercial Real Estate and has been involved in many landmark sale and lease transactions throughout his career, including negotiating leases and subleases totaling over 2.2 million square feet on behalf of IBM in the Western United States. Prior to launching Coldwell Banker Commercial North County in 2006, Mr. Ukropina was with CBRE for 22 years. From 1981 to 1984, he was a broker with William D. Feldman Associates and was Marketing Captain of Los Angeles Corporate Center, a two million square foot office development in Monterey Park.

About George Issaians

George Issaians has been in the commercial real estate industry for over 28 years and manages the entire process of income-producing real estate acquisitions, dispositions as well as investment requirements, financing and 1031 Exchanges for clients. He has been involved in investment transactions totaling well over $750 million throughout his career. Mr. Issaians began his career with U.S. Properties, Inc., an asset management company, in Boston, MA in 1981 as its President. In 1991, he joined CB Richard Ellis, Inc. as an investment salesperson in the Glendale, CA office before launching Coldwell Banker Commercial North County in 2006.

About Gregory K. Barsamian

Gregory K. Barsamian , SIOR, has over 27 years of experience as an industrial/commercial broker in the North Los Angeles County region. With over 100 million square feet in industrial and corporate office lease transactions, Mr. Barsamian has serviced major corporations throughout the Southern California area. He specializes in corporate relocation and lease negotiations, commercial leasing and sales, and strategic real estate planning and implementation. Mr. Barsamian is a member of the American Industrial Real Estate Association and Society of Industrial and Office Realtors (SIOR), and is the chair of the national industrial advisory board for Coldwell Banker Commercial. Mr. Barsamian began his commercial real estate career with Grubb & Ellis in 1984 and from 1994-2006, he was a broker with CB Richard Ellis. In 2006, he helped launch Coldwell Banker Commercial North County.

About Coldwell Banker Commercial Alliance

Coldwell Banker Commercial Alliance is a national commercial real estate brokerage company headquartered in New York City with offices in Denver, Orange County and Los Angeles, dedicated to serving private investors, and small/mid-cap corporate users of real estate. The company is an independently owned and operated affiliate of Coldwell Banker Commercial®. Founded by Waterfall Asset Management (Waterfall), who is an investment manager with approximately $2.0 billion in client assets under management, Waterfall has acquired more than $800 million of small-balance commercial loans nationally for its clients.

Media Contact:

Great Ink Communications
Tom Nolan
(212) 741-2977

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Coldwell Banker Commercial Alliance

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