Magic of Service Theme For 2013 Red Lion Brand Conference May 14-16

SPOKANE, Wash. - May 15, 2013 // PRNewswire // - The Red Lion Hotels Magic of Service Brand Conference kicked off with fireworks over the river on Tuesday night.

"This convention is an opportunity to work with our franchise hotel owners and our general managers to build an even stronger brand," said Ron Burgett , Executive Vice President of Lodging & Brand Development for Red Lion Hotels Corporation. "At Red Lion, we own and operate our hotels alongside our franchisees. As a result, our decisions are made with return on investment in mind. This brand has enjoyed a 24 percent increase in the number of guest rooms since October of last year, with a healthy increase in the number of franchised hotels."

The Red Lion Hotels Magic of Service Brand Conference is at Red Lion Hotel at the Park in Spokane, Washington, May 14-16, 2013. The conference speaker lineup includes Amanda Hite , President of Smith Travel Research, Chris Thompson , President and Chief Executive Officer of Brand USA, and Shep Hyken , a New York Times and Wall Street Journal bestselling author on customer service.

As part of the conference, attendees will pack 200 boxes full of goodies for military men and women serving overseas. The boxes will be shipped to the family and friends of Red Lion Hotels associates and to the Fairchild Air Force Base 93rd Air Refueling Squadron whose members tragically lost three airmen on May 3 near Kyrgyzstan.

"This is a way to support our associates by honoring their friends and family serving on behalf of our country," said Harry Sladich , Executive Vice President of Sales, Marketing & Distribution for Red Lion Hotels Corporation. "It is our privilege to honor them."

About Red Lion Hotels Corporation

Red Lion Hotels Corporation (NYSE: RLH) is a hospitality company primarily engaged in the franchising, ownership and operation of hotels located in nine states and one Canadian province. As of April 4, 2013, the company has 51 hotels system wide. The Red Lion Hotels and Red Lion Inn & Suites network is comprised of 50 hotels with 8,926 rooms and 470,387 square feet of meeting space. The Leo Hotel Collection is comprised of one hotel with 2,956 rooms and 220,000 square feet of meeting space. The Company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the Company's website at

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Pam Scott
Red Lion Hotels Corporation
509-777-6393 (d)
509-570-4610 (c)

SOURCE Red Lion Hotels Corporation


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