Menchie’s Introduces First Mobile Game

Self-Serve Frozen Yogurt Brand Releases Smile World

ENCINO, Calif. - May 15, 2013 - (BUSINESS WIRE) - Menchie’s is encouraging its fans to play with their food! North America’s largest self-serve frozen yogurt franchise announced the release of Smile World, a multi-level game featuring four engaging minigames available on iPhone and iPad.

In Smile World, the player joins Menchie and the Sweet Friends on an adventure to build a Menchie’s store. From a Sudoku-style fruit toppings puzzle to a traffic jam game with dairy trucks, Smile World uses classic puzzle favorites to provide an exclusive look inside the Menchie’s world. Each game has multiple levels so that experienced gamers and beginners alike can master the challenges.

“We are always looking to connect with new audiences and thought a digital game was a fun platform that provided something different in our category,” said Karla Bendel, Vice President of Marketing and R&D at Menchie’s Group, Inc. “Menchie’s has great characters and the Smile World game gives fans a chance to engage with them in a new way.”

Menchie's partnered with Blue Goo Tel Aviv to develop and release Smile World. The free app can be downloaded from the Apple iTunes store.

The company is a world leader in ensuring best-in-class products and considers itself the ambassador of frozen yogurt quality worldwide. Guests can choose from premium rotating yogurt flavors, a variety of over 70 delicious toppings and an assortment of waffle bowls for unlimited combinations.

The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. With its own proprietary portfolio of frozen yogurt, Menchie’s guests create their own unique combinations. Menchie’s has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are more than 275 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie’s expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit menchies.com or https://www.facebook.com/MyMenchies.

Contacts:

Menchie’s Global Headquarters
Christina Erwin
818-933-6529
christina.erwin@menchies.com

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