The Greene Turtle Opens to Strong Sales in New York
Casual Dining Chain’s First New York Unit Debuts to Crowds of Sports Fans Couples, Families, Businesspeople and Locals Grateful to have a Neighborhood Sports Bar Once Again
May 16, 2013 // Franchising.com // FRANKLIN SQUARE, N.Y. - The Greene Turtle made its New York premiere yesterday with a new restaurant in Franklin Square on Long Island that was met with great enthusiasm by the local community. With the parking lot full, lines waiting outside as the casual dining restaurant/sports bar opened its doors, and a high and diverse volume of businesspeople, families, couples, sports fans and other locals streaming in throughout the day, the new restaurant recorded very strong opening-day revenues to welcome the popular Maryland-based brand to the Northeast.
Operated by sibling franchisees John and Jeff Froccaro, who also more than three dozen Burger King quick-service restaurants throughout both Nassau and Suffolk Counties, and a third partner, Harry Braunstein, managing partner of Long Island-based Sunset Capital Fund, the 7,100-square-foot building brings a bright, fresh look to a property formerly occupied by a long-defunct casual dining brand. Many guests arriving at the new restaurant throughout the day earnestly expressed their appreciation to the owners and staff for bringing a relaxed neighborhood gathering place back to the community, while others who know The Greene Turtle from its locations in key destination and high-traffic venues such as Ocean City, Md., Rehoboth Beach, Del., Washington, D.C.’s Verizon Center and Baltimore’s BWI airport were thrilled to see that the brand had opened in New York.
The new restaurant is the first of 10 locations the franchisees have committed to develop on Long Island, and becomes the foundation of a Northeast expansion effort in which The Greene Turtle hopes to develop in all five boroughs of New York City, Westchester, New Jersey, Connecticut and further north into New England. The company also is seeking franchisees in Pennsylvania, Virginia, the Carolinas, Georgia and Florida. Interested investors should contact Vice President of Franchising Tom Finn at 855.TGT.INFO (855.848.4636) or firstname.lastname@example.org.
The restaurant employs 130 managers, servers, bartenders and kitchen staff and offers seating for 220 guests. Throughout the interior a legion of more than 50 TVs, including individual booth TVs, broadcast all the day’s local, national and often international sporting events. It features The Greene Turtle’s popular menu of comfort food standards, proprietary favorites and crab-based specialties reflecting the chain’s Maryland roots. The bar offers a mix of mainstream beers and featured craft selections, as well as specialty and standard cocktails, soft drinks and more, helping drive The Greene Turtle to a segment-leading 35 to 45 percent sales of high-margin beverages as a portion of overall sales.
Bob Barry, President/CEO of The Greene Turtle said the location is ideal to cater to the chain’s demographic, with several universities including Hofstra and Adelphi nearby, major sports venues including Nassau Coliseum and Belmont Racetrack a short distance down the same road, a major high-traffic thoroughfare right out its doors, and a diverse surrounding community that is equally passionate about its professional and youth sports teams.
“We are thrilled to be bringing The Greene Turtle to Long Island, and very excited to have secured the Franklin Square property for our first site,” he said. “This is an ideal location, with high visibility on a well-trafficked street, proximity to the area’s key sports venues, situation in the heart of a market with many professional teams, and exposure to a community dotted with dozens of youth soccer, lacrosse, baseball and other athletic fields regularly filled with our core young-family customers. We are greatly encouraged by how strong the restaurant’s opening-day sales were, and look forward to welcoming many more guests and becoming increasingly involved in the community in the days ahead.”
Barry also praised the Froccaros for lending their obvious expertise to the successful location, development and launch of the new restaurant.
“John and Jeff are picture-perfect in terms of the type of individuals we’re seeking to facilitate our growth throughout the East,” Barry said. “Existing multi-unit operators of other full-service and quick-service restaurants combine the market and industry knowledge, the existing corporate infrastructure and access to financing to have the greatest potential for rapid, successful expansion in new markets. We feel with our strong brand awareness, growth potential and a flexible format that lets operators capitalize on available buildings, we offer strategic franchise partners a great opportunity to expand in their existing geographic footprint where they can no longer add more units of their original brands.”
Directions to the restaurant, information on special events, menus and other details are available at www.thegreeneturtle.com/location/Franklin-Square or www.facebook.com/tgtfs.
About The Greene Turtle Sports Bar & Grille® and The Greene Turtle Franchising Corp.
First opened in Ocean City, Md., in 1976, The Greene Turtle today includes 37 locations across Maryland and extending into Washington, D.C., Virginia, Delaware and New York. Combining comfort food, a casual atmosphere and a sports bar theme marked by big screen TVs broadcasting local and national events, “The Turtle” has become a popular year-round destination where families, friends and fans of all ages feel at home. AOL users in Baltimore named the chain “Best Sports Bar” (December 2010) and CBS Baltimore named The Greene Turtle among the best local spots to enjoy “March Madness.” Information is available online at www.thegreeneturtle.com and www.facebook.com/thegreeneturtle. Fans can also join their favorite location’s individual Facebook page for the latest news about special events and offers, or follow their local restaurant for updates on Twitter.
In January 2013, The Greene Turtle once again made Entrepreneur’s prestigious Franchise 500 listing of top opportunities. Franchise opportunities with The Greene Turtle are available throughout the eastern United States to qualifying investors through The Greene Turtle Franchising Corp., whose majority stakeholder is JPB Capital Partners, a Columbia, Md.-based private equity partner for lower- to middle-market companies. To learn more, visit www.thegreeneturtle.com/restaurant-franchise or contact Vice President of Franchising Tom Finn at 855.TGT.INFO (855.848.4636) or email@example.com.
SOURCE The Greene Turtle
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