Hotel TV Unshackled: Aloft Cupertino Installs Digital Media Hub in All Guestrooms That Meets the Needs of the Next Generation of Travelers

Liberating Hotel TV from Conventional Channels, Aloft Cupertino Aims to Reinvent Hotel Entertainment Experience

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STAMFORD, Conn. - (BUSINESS WIRE) - May. 22, 2013 - Call it hotel TV, untethered. Aloft Cupertino, which recently opened, is featuring an industry-leading digital media hub in all 123 guestrooms. The hub is designed for the next generation of travelers who often travel with multiple content-loaded devices and want to watch or listen to what they want, when they want.

"Since our guests don't confine themselves to conventional television at home, we thought we should unshackle hotel TV as well," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "We share our guests' enthusiasm for finding what's next, and they appreciate that we're constantly reinventing the hotel experience."

Within this robust entertainment hub, guests can choose from thousands of movies and TV shows. Guests can also connect to on-demand streaming media companies for films, television shows, sports, and much more. And because Aloft guests always want to be connected to their personal playlists, no matter where they are, the most exciting part is the ability to play video, show off photos, and stream music directly from their tablet or MP3 player - right through their in-room TV. And because size matters, every room at Aloft Cupertino will feature a 42" LCD television for a dazzling, all-encompassing entertainment experience.

For Aloft, offering an unprecedented new layer of in-room entertainment is the latest in a series of industry-rocking firsts around tech and pop culture. Aloft pioneered the industry's first keyless check-in program and was one of the first hotel brands to roll out a tablet-based concierge program.

Aloft, the sizzling "different by design" brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), has rocked the lodging world since its 2008 debut and will open hotels in nearly every corner of the globe in 2013, including China, India, South America, and Europe.

Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point. Aloft's social guest experience, with the buzzing re:mix lounge and W XYZ bar, has also earned select hotels within the portfolio designations in TripAdvisor's 2012 "Top 10 Trendiest Hotels in the U.S." rankings.

About Aloft Hotels

With more than 70 hotels in 10 countries, Aloft has rocked the hotel landscape by offering "different by design" style and can be found everywhere from Baltimore and Beijing to Bogota and Brussels - and everywhere in between. For more information, please visit www.alofthotels.com.

Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

Source: Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Starwood Hotels & Resorts
Stacy Trevino
203-964-4661
stacy.trevino@starwoodhotels.com

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