7-Eleven® Offers Hot and Savory Breakfast Bites

7-Eleven® Adds Latin-Inspired Breakfast Empanada Bites to Hot Foods Menu

DALLAS - May 28, 2013 // PRNewswire // - With the introduction of its Breakfast Empanada Bites, 7-Eleven, Inc. builds on the success of its first Latin-inspired hot foods snack introduced last year, Mini Tacos. The new miniature, crescent-shaped pastries, filled with eggs, cheese, bacon, smoked ham and sausage are priced at $1 for three at participating 7-Eleven® stores.

7-Eleven's breakfast snack fits with several current food trends – the growth of breakfast and snacking occasions, and the continuing popularity of all foods Latin. Add to that portion control, portability, high-protein content and value pricing.

"Breakfast and snacking are both growth areas in the food industry and strong day parts for 7-Eleven," said Kelly Buckley , 7-Eleven vice president of fresh food innovation. "Mornings are our busiest time of day, and 7-Eleven is a destination for snacks and drinks all day long. The Empanadas Bites meet a need for a hot, savory, high-protein breakfast and a snack option. And, at a dollar for three, customers can get big flavor on a budget."

As the fastest-growing U.S. demographic, Hispanics are an important core customer group for 7-Eleven; however, it was the popularity of Latin American foods among all demographic groups spurring the addition of a snack-size breakfast empanada.

Ethnic foods are booming, closing in on $3 billion annually in sales. Mintel Research, which divides ethnic foods in four major categories – Mexican/Hispanic, Asian, Indian and Other – projects strong growth in the future. Today, Mexican/Hispanic accounts for well over half of ethnic food sales and considered mainstream by many.

"One of today's biggest food trends is something I call 'flavor adventure,'" Buckley said, "and the Breakfast Empanada Bites add a little zing to the morning meal. With a cup of 7-Eleven Brazilian Dark Roast coffee, they're sure to wake up you and your taste buds."

More people are recognizing that breakfast is the most important meal of the day and are less likely to skip it, according to the NPD Group, a marketing research group. However, that first meal might actually consist of two morning snacks – one at home and one on the go while traveling to work or school. NPD's research shows that snacking will rise faster in the morning than any other time of day.

Like the Mini Tacos, the Breakfast Empanada Bites are heated in rapid-cook ovens at 7-Eleven stores and served hot. When tested in select 7-Eleven stores, the Breakfast Empanada Bites ranked extremely high for flavor, value and uniqueness.

And, for those watching their weight, the Breakfast Empanada Bites won't break the calorie bank. Three contain 10 grams of protein and only 230 calories.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,500 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven was named No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail." Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.

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