Radisson Blu "Turns Your World Blu" for Summer Travel

May 30, 2013 // Franchising.com // Minneapolis and Brussels - Radisson Blu, one of the world’s leading hotel brands, is hoping to “Turn Your World Blu” this summer. The campaign features an online contest with a chance to win a trip around the globe with stays at the Radisson Blu hotels of your choice, as well as highlights a variety of original summer offers at Radisson Blu hotels at home and abroad.

“Wherever you most want to visit in the world—and whatever you most want to do—Radisson Blu can turn your dream into a reality,” said Rose Kutzli, vice president, Branding. “With over 270 hotels in operation in 62 countries, Radisson Blu hotels span every corner of the world, and each hotel offers an experience more unique than the next.”

To enter the “Turn Your World Blu” (http://www.contest.radissonblu.com) online contest, visitors are asked to identify the perfect places and things they most wish to do on a dream vacation. From “Blu skies, sun and beaches” to “The Blu period: art & museums” to “New Blu you: learning hot new skills,” choices highlight the wide variety of experiences possible at Radisson Blu hotels. Participants must also complete two quick, playful questions about the Radisson Blu brand and their dream destination.

One lucky winner will be chosen from contestants who are able to creatively describe why they wish to visit their dream destination. The “Dream Trip for Two,” consists of not just one, but a customized collection of up to thirty free nights at their favorite Radisson Blu hotel destinations around the world, plus Round the World Flight Award Tickets for two from the Lufthansa Miles & More program. The contest is open between now and August 15, 2013. Complete details, including official rules, are available online at (http://www.contest.radissonblu.com).

“Turn Your World Blu” also showcases a wide variety of exciting getaways ideal for summer travel. Hotel packages in the Americas include:

Radisson Blu Aqua Hotel Chicago’s Ultimate Chicago Experience Package featuring overnight accommodations; breakfast for two in Filini Restaurant and Bar each day; two tickets to view the sights and sounds of Chicago courtesy of the Chicago Trolley tour; and two four-hour bicycle rentals to explore Lake Michigan along the lakeside bicycle paths.

Radisson Blu Resort Marina & Spa, St. Martin’s Stay & Play Package featuring overnight accommodations; a 128 USD Resort Credit for stays of 4 or 5 nights or 192 USD Resort Credit for stays of 6 nights (a 35 percent off special offer); daily breakfast buffet for two; and a "Kids Stay & Eat Free” option.

Radisson Blu Mall of America’s A Shopper's Dream in BLU Package featuring overnight accommodations and a Mall of America® Coupon Book featuring exceptional discounts to the largest indoor entertainment and shopping mall in the United States that attracts over 40 million visitors annually.

Radisson Blu is recognized as one of the world’s leading upper upscale hotel brands. Highly anticipated recent openings in the Americas include: the Radisson Blu Aqua Hotel, Chicago and the Radisson Blu Resort Marina & Spa, St. Martin in late 2011; the Radisson Blu Mall of America in March 2013; as well as the forthcoming Radisson Blu Philadelphia and Radisson Blu Minneapolis hotels, which are slated to open in late 2013 and early winter 2014, respectively.

About Radisson Blu

Radisson Blu is one of the world’s leading brands with more than 356 hotels in operation and under development in 77 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of World of Radisson features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the HOTELS DESIGNED TO SAY YES!, TM Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu properties are located in prime locations and in major cities, airport gateways and leisure destinations across the world. For additional information, visit www.radissonblu.com.

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.

http://www.carlsonrezidor.com

SOURCE Carlson Rezidor Hotel Group

Contacts:

Ben Gardeen
Carlson Rezidor Hotel Group
+1 (763) 212-8129
bgardeen@carlsonrezidor.com

Lauren Larson
Wagstaff Worldwide
+1 (312) 943-6900
lauren@wagstaffworldwide.com

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