Chuck E. Cheese’s Named Second-Healthiest Casual-Dining Pizza Chain in Market Force Information Study

DALLAS - (BUSINESS WIRE) - Jun. 6, 2013 - On the heels of being named the number one kid-friendly restaurant by Technomic’s Consumer Restaurants Brand Metrics program, a study conducted by Market Force Information on consumers’ opinions about casual-dining chains found that Chuck E. Cheese’s tied in second place for healthiness of food in the individual Pizza category. Chuck E. Cheese’s was also voted the overall fifth-favorite casual-dining pizza chain by consumers.

Market Force Information’s survey was conducted in March 2013 across the United States. The study of more than 7,000 consumers across a broad spectrum of income levels and ages was designed to uncover which casual-dining chains they like most – both overall and by specific food category – as well as why they prefer one to another. Respondents' ages ranged from 18 to more than 65. Approximately 75 percent were women, 25 percent were men and nearly half have children.

“Being recognized as an industry leader in consumer studies is a great testament of how Chuck E. Cheese’s continues to work to provide delicious, wholesome food options for the whole family,” said Joe Elliot, Chuck E. Cheese’s vice president of Research and Development. “While we’ve always provided an environment ‘Where a Kid Can Be a Kid,’ our food options have helped to deliver a consistent, great-tasting and healthier pizza product that families and guests can enjoy, and we’re proud of that.”

Recently, Chuck E. Cheese’s installed redesigned menu boards in all of its stores that provide food nutritional values in an easy-to-read display for families. The boards were also updated to reflect recent menu additions – like the company’s gluten-free pizza and cupcake options. In addition to these well-received additions, Chuck E. Cheese’s also upgraded its traditional pizza recipe with dough made in-store as well as freshly shredded 100-percent mozzarella and vegetables.

While the nutritional values of all menu items can be found on Chuck E. Cheese’s new menu boards in stores, the company also provides a comprehensive online listing of each ingredient for all menu items to help parents determine the most appropriate foods for their unique family’s dining experience and dietary needs.

Guests can also find more information and fun facts about Chuck E. Cheese’s food offerings on the company's website or Facebook, Twitter, Pinterest and foursquare profiles.

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 566 Chuck E. Cheese’s stores located in 47 states and eight foreign countries or territories. Currently, 515 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $7.7 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.

Source: CEC Entertainment, Inc.

Contacts:

CEC Entertainment, Inc.
Michelle Chism
972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com

M/C/C for Chuck E. Cheese’s
Jennifer Reeves
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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