Chuck E. Cheese’s Introduces New Yogurt Squeezes Exclusively in Dairy Aisles of U.S. Supercenters

Squeezable Yogurt Product Packages Offer $5 Value for Food and Tokens at Family Entertainment Center

DALLAS - (BUSINESS WIRE) - Jun. 10, 2013 - Family entertainment leader and number one kid-friendly restaurant Chuck E. Cheese’s specializes in food and fun, and now the company’s latest licensed product allows parents to give kids a taste of Chuck E.’s straight from their local Supercenter. Available today in the dairy section of more than 2,200 Supercenter stores around the U.S., Chuck E. Cheese’s Yogurt Squeezes, a 70-calorie squeezable snack in four different flavors, address parents’ challenge to easily find healthy, affordable snacks that kids will want to eat.

“When it comes to food, our priorities are freshness and high-quality ingredients. This is reflected in our pizzas made to order with 100-percent real mozzarella cheese, shredded by hand in store, a salad bar freshly prepared every day and gluten-free pizza and cupcakes,” said Scott McDaniel, chief marketing officer at Chuck E. Cheese’s. “As we expand Chuck E. Cheese’s branded product offerings outside our stores with new Yogurt Squeezes, we’re committed to upholding that same promise to parents.”

Without the use of any high fructose corn syrup, Chuck E. Cheese’s Yogurt Squeezes serve as a source of protein and calcium to help fuel kids’ play. Available flavors are strawberry, blueberry, melonberry and cotton candy. Each package contains 16 2.25-ounce tubes of squeezable yogurt in two of the flavors.

“We believe in unbelievable value and unbeatable fun for everyone. We’re confident that’s what we provide with our growing line of healthy snack products for active kids,” McDaniel said.

Consumers who purchase the packaged goods will receive $5 in savings on their next trip to Chuck E. Cheese’s. Two coupons on every box offer a $20 deal for 100 tokens and a $19.99 play package that includes one medium one-topping pizza, two drinks and 40 tokens. Consumers can also find Chuck E. Cheese’s original or two-percent milk String Cheese snacks in 12- or 24-count packages, including the same value offers for families, at their local Supercenters.

According to recent news and testimonials, 60 percent of Americans shop at Supercenters each month and use their savings to invest in themselves and their families through things like building education funds, family businesses or paying for children’s braces. Chuck E. Cheese’s increased its value for families earlier this year with a new nationwide menu featuring everyday value meal deals for food, drinks and fun as well as new gluten-free items offered at the same price as traditional items containing gluten.

More information about Chuck E. Cheese’s Yogurt Squeezes and String Cheese snacks including where to find them can be found at www.chuckecheese.com/snacks.

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 562 Chuck E. Cheese’s stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $7.7 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

Source: CEC Entertainment, Inc.

Contacts:

CEC Entertainment, Inc.
Michelle Chism
972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com

M/C/C for Chuck E. Cheese’s
Jennifer Reeves
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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