Jack in the Box® Goes Big with 4 New Products for the Summer

SAN DIEGO - June 12, 2013 - (BUSINESS WIRE) - When it comes to BIG summertime fun, ferris wheels, double overhead waves and triple-scoop ice cream cones pale in comparison to what’s happening at Jack in the Box® restaurants. Beginning Thursday, June 13, Jack in the Box is introducing four new products: Jack’s Big Stack™, Big Waffle Stack, Loaded Chili Cheese Wedges and Iced Coffee.

“We want our guests to ‘Go Big’ and make the most out of everything that summer has to offer,” said Iwona Alter, Division Vice President of Menu Strategy. “That’s why we’re expanding our menu with a mix of new items that are innovative, filling and refreshing.”

Jack’s Big Stack features two jumbo beef patties, American cheese, pickle filets and onion rings topped with mustard and a mayo onion sauce and served on toasted Sourdough bread.

Big Waffle Stack includes two eggs, country-grilled sausage, ham, American cheese and hickory-smoked bacon stacked between two lightly sweetened, toasted maple waffles.

Loaded Chili Cheese Wedges feature potato wedges topped with beef chili, cheddar cheese sauce, shredded cheddar cheese, diced onions and sliced jalapenos.

“There’s nothing light or dainty about our two new stacked sandwiches or Loaded Chili Cheese Wedges,” Alter said. “They were created to satiate the heartiest of appetites. We have other menu items for guests seeking lighter fare, but if you want a flavorful combination of protein-packed ingredients to fill you up at breakfast, lunch or dinner, our new stacks and wedges won’t disappoint.”

Although Jack’s Big Stack, Big Waffle Stack and Loaded Chili Cheese Wedges are available for a limited time only, Jack in the Box is adding Iced Coffee to its permanent beverage menu.

“This is an exciting line extension that complements our variety of other beverages,” Alter said. “We’re launching our line of Iced Coffees with two delicious and refreshing flavors, Original and Mocha, and serving them in 16- and 24-ounce sizes. With summer here, our Iced Coffees are the perfect way to jump start your morning or to enjoy as an afternoon pick-me-up.”

[Note to media: Visit the online press room at jackinthebox.com for high-res images of the new products.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 45 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com. Follow Jack in the Box on Facebook and Twitter.

Contact:

Jack in the Box Inc.
Brian Luscomb
(858) 571-2291
brian.luscomb@jackinthebox.com

 

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