June 12, 2013 // Franchising.com // SCOTTSDALE, Ariz. – The Little Gym International, the world’s premier enrichment and physical development center for kids, and Razor & Tie, the creators of the worldwide phenomenon KIDZ BOP, today announced a multi-year licensing agreement that will bring the music of The Little Gym to major retailers throughout North America.
For more than 35 years, the original music produced by The Little Gym has been an integral part of its skill-building curriculum, from parent-child classes, gymnastics, and dance to karate and sports skills classes to high-energy camps and birthday parties. Music at The Little Gym helps children build skills through active songs that expand vocabulary, musical games that teach cooperation, and lyrics that provide directions and cues to help sharpen listening skills and increase attention span.
Selections from The Little Gym’s proprietary music collection will be featured in a new CD series being produced and distributed by Razor & Tie. The collection will include classic The Little Gym songs designed to get kids moving, learning and having fun. The first two releases, “25 Move-Along Fun Songs” and “25 Sing-Along Fun Songs,” will go on sale August 6 at more than 500 Wal-Mart stores, and on iTunes and Amazon.com.
Each song in The Little Gym collection was composed and recorded by Robin Wes, who opened the first The Little Gym in Bellevue, Wash., in 1976, and Randy McCoy, The Little Gym’s Director of Curriculum. Together, Wes and McCoy bring more than 70 years of experience in childhood development and music education. The duo has built a library of more than 700 songs that support The Little Gym’s Three-Dimensional Learning philosophy of “Get Moving!”, “Brain Boost!” and “Citizen Kid!”
“The Little Gym’s music and immersive learning curriculum has helped millions of kids around the world develop long-lasting skills and build confidence that has helped them succeed throughout school and into adulthood,” said Bob Bingham, President & CEO, The Little Gym International. “We have looked at dozens of opportunities to bring our music home to families, but had not found the right partner with the commitment to children’s music and child development until now.”
The Little Gym International is also preparing to launch a line of children’s development and activity toys in the coming year, created in partnership with Aqua-Leisure Industries.
SOURCE Little Gym