As National Bowl Realignment Approaches, Little Caesars® Pizza Roots for Detroit

Supports “Any and All Efforts” to Keep Bowl in Hometown

June 6, 2013 - DETROIT - While Little Caesars Pizza may be in the final year as title sponsor of the Little Caesars Pizza Bowl in 2013, the organization would still like to see a Division 1 college bowl game remain in Detroit—the home of Little Caesars—regardless of whether or not it retains the bowl’s title sponsorship.

“Little Caesars Pizza saved this national college bowl game almost five years ago when the economy was truly suffering in southeast Michigan,” said Little Caesars Pizza Bowl CEO Emeritus George Perles. “We were proud to have them join us as our title sponsor right when we needed them most.”

“We’re pleased to have stepped in to sponsor this bowl game in our hometown at a critical time,” said Stuart deGeus, vice president of field marketing for Little Caesars and a member of the Little Caesars Pizza Bowl advisory and marketing committee. “Over the subsequent years, we have accomplished all our objectives with the help of our partners and our co-sponsors.”

deGeus said that Little Caesars continues to enjoy an excellent relationship with its many partners. “In sponsoring the Little Caesars Pizza Bowl, we’ve built close working relationships with executives at Ford Field, Little Caesars Pizza Bowl CEO & Executive Director Ken Hoffman and CEO Emeritus George Perles. We’re also very close with our partners at the Detroit Metro Convention & Visitors Bureau, the Doubletree Guest Suites, GM Wintergarden, the MotorCity Casino Hotel, along with the visiting collegiate teams themselves,” deGeus said. “We’ve all worked together toward the same thing—a nationally televised college bowl game in Detroit, which we know supports the entire community.”

Larry Alexander, Detroit Metro Convention & Visitors Bureau President & CEO agreed, saying: “The importance of this bowl game to Detroit over the years cannot be understated. Not only does this game showcase Detroit and the two football teams to the national media, it promotes economic development through the large number of fans and tourists who visit Detroit when they attend the game.”

The Little Caesars Pizza Bowl, previously known as the Motor City Bowl, has been played annually since 1997, first at the Pontiac Silverdome until 2001, and then at Ford Field in subsequent years.

“We’re happy that the Little Caesars Pizza Bowl could focus a positive, national spotlight on Detroit over the years, and we applaud and fully support any and all efforts—including those by Ford Field—that keep a national collegiate bowl game in Detroit after our sponsorship agreement expires in 2013,” deGeus concluded.

About Little Caesars Pizza

Little Caesars Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carry-out pizza chain in America and the fastest growing pizza chain in the world.* Named “Best Value in America”** for the sixth year in a row, Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh California vine ripened tomatoes.

For franchisee candidates, Little Caesars is rapidly expanding in prime markets including internationally, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch’s companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776.

*Fastest growing pizza chain in the world – based on net number of stores added 2008-2012.
** “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2012.

SOURCE Little Caesars Pizza

Contact:

Gray Reynolds
Director of Brand Communications and Corporate Relations
313-471-6862
Gray.Reynolds@LCECorp.com

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