KANSAS CITY, Mo. - (BUSINESS WIRE) - Jun. 17, 2013 - Half of American restaurant-goers admit to experiencing “Food Envy” – feelings of jealousy, remorse or insecurity – about how their order compares to those around them when they dine out, according to a recent survey* conducted by Applebee’s® restaurants, America’s favorite neighborhood grill and bar.
Applebee’s has cured this age-old conundrum with the launch of Take Two. Guests can now sample two of Applebee’s new Fresh Flavors of Summer selections, mixing and matching as they please, for one low price starting at $10.99.
“We’ve all been there,” said Becky Johnson, Applebee’s Senior Vice President of Marketing and Culinary. “You order your favorite, go-to menu item. Then, a delicious-looking entrée is placed not in front of you, but the person next to you and jealousy sets in. Our solution is Take Two. Pick your staple, then experiment with something new. Take that, ‘Food Envy.’”
With Take Two, gone are the worries of committing to something new, ordering the same thing as the person next to you or stealing a taste from your companion’s plate.
The survey also revealed interesting facts where Millennials are concerned. As a whole, this group reported the most order angst when dining out.
Applebee’s Take Two menu options include Applebee’s favorites and selections from the new Fresh Flavors of Summer menu introduced in May, including:
Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 15 countries and one U.S. territory. Based in Kansas City, Mo., Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE: DIN) brand, and is franchised and operated by Applebee’s Services, Inc. and its affiliates.
*Results gathered from a survey of 1018 adults conducted for Applebee's by Toluna, a leading market research firm. Margin of error =/- 3.07%.
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