June 20, 2013 // Franchising.com // We listen to our customers and understand that their tastes and needs are evolving. They want great taste and more choices to meet personal dietary preferences. We are excited to take the steps to offer relevant meal options for our customers, and will start by rolling out two new product offerings in test: the Power Protein Menu and our zero-calorie beverages.
We will test the Power Protein Menu and new beverages in Dayton, Ohio starting July 25, 2013.
We will also test zero-calorie, non-carbonated beverage options including SoBe Lifewater Yumberry Pomegranate, a vitamin B & E enhanced hydration beverage; and Brisk No Calorie Peach Iced Green Tea, a diet green ice tea with a hint of peach.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens. Taco Bell and its more than 350 franchise organization have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.
SOURCE Taco Bell