June 21, 2013 // Franchising.com // Austin, TX - Alamo Drafthouse is pleased to announce its newest Austin venue, Alamo Drafthouse Lakeline. Alamo Drafthouse Lakeline will celebrate its grand opening in July 2013. Located in the new Lakeline Market Shopping Center in Austin, Texas, Alamo Drafthouse Lakeline is a from-the-ground-up, ten-screen theater with combined seating for 944 moviegoers, and will be the largest of any Alamo theater yet.
Alamo Drafthouse Lakeline's ten screens will feature new release movies, family and independent films, as well as the Alamo's unique signature repertory programming. Each of the auditoriums will be equipped with state-of-the-art Sony 4K digital projection as well as excellent screen size-to-room ratio and Dolby digital surround sound. In addition to the superior AV equipment, the layout of each auditorium has eliminated the traditional front row, ensuring that every seat in the house allows for an optimal viewing experience. Two of the ten auditoriums at Alamo Drafthouse Lakeline will be equipped with RealD 3D projection, and one auditorium will be equipped with a 35mm projector. Additionally, each auditorium accommodates full bar and restaurant service with seats featuring attached tables and large aisles that allow for service before and during the film without disturbing the movie viewing experience. The theater will serve an extensive menu featuring many items made from scratch.
All seating is assigned and can be reserved at the time of ticket purchase online or in-person at the box office. Customers are encouraged to arrive early to enjoy Alamo's pre-show entertainment of rare clips, videos, and shorts that are custom-curated to complement each feature film or event. Additionally, Alamo Drafthouse protects the sanctity of the movie watching experience with a zero tolerance policy towards disruptive behavior such as talking or texting during the film.
Alamo Drafthouse is also pleased to introduce the new kitchen up-design in Austin, which will make service more stealthy and efficient. Built within the ten thousand square foot Mezzanine, Lakeline's upstairs kitchen will cover nearly three thousand square feet. Servers will enter from the rear of the auditorium, rather than the hallways downstairs, allowing moviegoers to receive their food and drinks faster and with as little distraction as possible.
With the Alamo Drafthouse Lakeline will also come the opening of the first Glass Half Full taproom in Austin, following the opening of locations at Alamo theaters in Colorado and Virginia. Glass Half Full is a full service bar focused on craft beer and quality original and classic cocktails. Draft offerings at the Lakeline Glass Half Full will draw heavily from local and regional Texas breweries with a total of 32 different beers on tap. Additionally, there will be a seasonal cocktail menu curated by award-winning Alamo Drafthouse Beverage Director Bill Norris that will draw inspiration from the beer focus of Glass Half Full.
Alamo Drafthouse is now accepting applications for kitchen staff, bartenders and waiters for the upcoming Lakeline theater. Employment applications can be downloaded at drafthouse.com/careers.
Stay tuned for more information on the Alamo Drafthouse Lakeline's July 2013 Grand Opening festivities and special programming. For developments on Alamo Drafthouse Lakeline, visit our website and follow us on Facebook & Twitter.
Alamo Drafthouse is an entertainment brand comprised of the acclaimed cinema-eatery chain, the largest genre film festival in the United States and a collectible art gallery. Named "the best theater ever" by Time Magazine, the Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website www.drafthouse.com.
SOURCE Alamo Drafthouse
For Alamo Drafthouse