Decorating Den Interiors Designs New Branding Look

June 21, 2013 // // Easton, Md. - North America’s largest interior design and home furnishings franchise company, Decorating Den Interiors ( , has introduced a new branding look to reflect its broader offerings of home furnishings and to set the stage for celebrating its 45th anniversary next year.

“While many other home furnishings businesses have closed, we have been growing and expanding our product line,” says Jim Bugg, Jr., president and chief executive. “We are experiencing record retail sales this year, attracting experienced design professionals as new franchisees and expanding in Canada as well as the U.S.”

The company’s new visual identity is a wordmark, a type treatment of its name that does not include any additional symbol. “We wanted the visual presentation of our name to be straight forward, clean and contemporary. We began as just Decorating Den in 1969 and added the word interiors later. Today our design professionals provide a wider range of home interior options than can be found from any single source. We want the word interiors to be prominent to consumers,” Bugg says.

“We also wanted more emphasis on the word interiors because, while historically our business was built primarily with women with an eye and passion for design, but often from other careers, such as teaching, or sales, today we are also attracting savvy experienced home interiors professionals who have been displaced when the furniture store or design center they worked for closed, or are simply looking for greater independence. They are finding that our supplier network, business systems and continuing education provide a substantial advantage,” he adds.

Decorating Den Interiors franchisees represent more than 85 home furnishings suppliers offering its customers furniture, case goods, accessories, lighting, floor and wall coverings, draperies and other hard and soft window treatments. Its design professionals take samples directly to the client’s home or office, provide complimentary design services, and personally see projects through to completion.

Complements new online career resource

Bugg noted that the added emphasis on interiors complements the new online resource the firm has developed to help those who would like to build on previous experience and gain the power of franchising.

The online career tour can be accessed at by clicking on the Take our Virtual Tour button.

Featured on the new tour are videos from interior design professionals who made the change to independent careers from other professions, some not related to interior design. “The site is organized into small sections that visitors can take in one at a time at their own pace,” he says. “We want them to be very comfortable and at ease in exploring whether our business systems, supplier network, and our continuing education programs can lead them to independence doing something they truly love.”

SOURCE Decorating Den


Ross Feltz
Public Relations Counsel
cell: 814-323.8526




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