We Olive Announces Sponsorship of 10th Annual Paso Robles Olive Festival on August 17

Festival’s Founders Maintain Commitment to Support California’s Artisan Growers and Public Education about Locally Produced Olive Oil

PASO ROBLES, Calif. - June 27, 2013 - (BUSINESS WIRE) - Frank and Ruth Mercurio, owners of We Olive, California’s premier retailer of artisan olive oil, announce the company’s sponsorship of the 10th Annual Paso Robles Olive Festival. The festival, which has grown in popularity over the past decade, is reflective of the general public’s desire for fresh, locally produced foods and the increased awareness of the health benefits of extra virgin olive oil. This year the Paso Robles Olive Festival and We Olive each celebrate their 10th anniversary. As co-founder of the olive festival, We Olive rallies support for California’s artisan growers and helps catalyze the growth and awareness of this emerging industry. The Olive Festival promises to inspire food enthusiasts with olive oil samplings from California’s finest producers, chef demonstrations, artisan purveyors, wine tasting, food trucks and complimentary olive oil ice cream samples. The Festival is held at the Downtown Paso Robles City Park on Saturday, August 17, 2013 from 10 a.m. – 5 p.m.

“The We Olive customer has come to realize, often through tastings and educational seminars at their local We Olive storefronts, that high-quality California olive oil is an essential ingredient needed to elevate the taste and quality of their favorite recipes and can also inspire innovative new ideas in the kitchen”
A key component of We Olive’s commitment to California’s artisan growers is to engage and educate the public about the culinary wonders and well-documented health benefits of fresh, extra virgin olive oil. With their in-store guest educational programs and online resources to educate the public about the wonderfully delicious culinary applications of fresh extra virgin olive oil, We Olive also presents an annual “Discover Cooking with California Olive Oil” recipe contest. “Our customers are very passionate about olive oil and cooking, so we created an engaging event for them to showcase their talents,” states Ruth Mercurio, owner and member of the California Olive Oil Council’s board of directors. The Grand Prize winner of the “Discover Cooking with California Olive Oil” contest will experience first-hand the rich traditions and lifestyle of this emerging artisan industry with a culinary-centric, Central Coast Olive Oil & Wine Getaway that includes the Paso Robles Olive Festival. To enter, contestants are asked to submit one original recipe via the We Olive website (www.weolive.com) using We Olive Extra Virgin or flavored olive oils featured at the stores.

Despite the increasing attention to the plethora of health benefits that olive oil provides, most consumers are unaware of the many ways to incorporate fresh, delicious olive oil in their diet. Statistics reveal that less than 1 liter of olive oil per person per year is consumed in the United States, whereas those who live along the Mediterranean consume over 20 liters of olive oil per person per year. We Olive is dedicated to narrowing this gap through ‘The Olive Oil Experience’ in their eleven stores. “We are passionate about raising the level of consumer awareness about the health benefits and superior quality of California Extra Virgin Olive Oils,” says owner Frank Mercurio. “The ‘freshness’ factor is critical when using olive oil; we ensure quality and freshness by selling only olive oils that are certified Extra Virgin by the California Olive Oil Council.”

With high-profile locations throughout California, and further franchising opportunities, We Olive has cultivated a reputation as a retailer of only the finest artisan products. “The We Olive customer has come to realize, often through tastings and educational seminars at their local We Olive storefronts, that high-quality California olive oil is an essential ingredient needed to elevate the taste and quality of their favorite recipes and can also inspire innovative new ideas in the kitchen,” states owner Ruth Mercurio.

About We Olive

We Olive opened its first store in 2003 to showcase the diversity and high quality of fresh, authentic Extra Virgin Olive Oil produced in the Golden State, eventually expanding to eleven California stores for growers and staff to share their passion for EVOO as part of “the Olive Oil Experience.”It is the premier retail tasting bar offering the highest-quality California Extra Virgin Olive Oils from the region's finest artisans—all of them certified by the California Olive Oil Council (COOC). All eleven We Olive stores, located in California, offer complimentary tastings of more than 20 locally produced EVOOs. We Olive also offers a wide selection of hand-crafted epicurean products and olive oil related bath and gifts that enhance the culinary and sensory experience of olive oil. Information about the retail stores and the online store can be found at www.weolive.com. We Olive is a privately owned company with franchise opportunities available. For information, visit www.weolivefranchising.com.

Contact:

Jannis Swerman & Company
Jannis Swerman
818.789.7747
J323.646.7981
jannis.swerman@gmail.com

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