Minneapolis Based Miracle-Ear Transforms 23 Year Old Non-Profit

All New Miracle-Ear Foundation Better Serves the Hearing Impaired

Plymouth, Minn (PRWEB) June 28, 2013 - For the first time in over two decades, Minneapolis based Miracle-Ear, the nation's #1 hearing aid brand, announced today a new strategy for their non-profit organization. The Miracle-Ear Children’s Foundation has been transformed to the Miracle-Ear Foundation to further empower underserved Americans with hearing loss. Through its new strategy and framework, the nonprofit will extend its reach to underprivileged children and adults with hearing loss, enhancing people’s life experiences through the gift of sound.

The previous strategy was iconic to Miracle-Ear franchise businesses for 23 years. Started in 1990, by Miracle-Ear founder, Ken Dalhberg, the Foundation met the ever increasing needs of under-privileged children’s hearing health care. The Miracle-Ear Children’s Foundation donated more than 6,500 hearing aids to over 4,100 children nationwide. “The Miracle-Ear Children’s Foundation, working in cooperation with Miracle-Ear centers, has impacted many communities across America including many cities here within Minnesota,” said Jenni Hargraves Miracle-Ear Foundation Director. “But after further analyzing the environment, we found there’s an even greater need to help children and adults alike, so that has driven the change.”

With the launch of the Miracle-Ear Foundation comes an updated hearing aid program, Gift of Sound. This program serves both children and adults with hearing loss that have limited income and have exhausted all resources to improve their hearing health. Individuals who meet specific income and hearing loss requirements can work with any one of the 1,200 locations nationwide to receive hearing aids free of cost. The re-launched Foundation also invites potential donors to become Miracle Heroes, by contributing a tax-deductible gift that will enhance lives of people within their local communities.

In addition to the realigned strategy, the Miracle-Ear Foundation has a new, vibrant identity system. The new Miracle-Ear Foundation logo is meant to complement the existing teal Miracle-Ear logo while keeping it an identity of its own. The new logo draws on the legacy of the Miracle-Ear brand, employing the same font, but the Miracle-Ear Foundation logo now includes a bridge icon. The bridge icon represents helping the hearing impaired across the country. The creative system was developed by the Minneapolis advertising firm Initio.

“We’re excited to provide a non-profit that allows Miracle-Ear centers here within Minnesota and across the country to better support hearing in their communities,” said Hargraves. “When given the chance to improve lives through the gift of sound, we want to ensure every resident within Minnesota has the opportunity. Now children and adults can get the hearing help and support they need from any local Miracle-Ear center.”

To learn more about the Miracle-Ear foundation, eligibility requirements, or to become a Miracle Hero visit http://www.miracle-earfoundation.org.

About Miracle-Ear

A trusted resource for hearing solutions for 65 years, Miracle-Ear uses state-of-the-art technology to remove the barriers of hearing loss. The Plymouth, Minn-based company specializes in customizable hearing solutions that feature discreet, comfortable products designed to meet each individual's hearing loss needs. Free hearing tests are available at all of the company's 1,200 franchised locations across the U.S.. Franchise opportunities are available for those interested in running their own Miracle-Ear business with the support of a nationwide industry leader. For more information, visit http://www.miracle-ear.com.


Meghan Lynch
Miracle-Ear, Inc



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