June 28, 2013 // Franchising.com // Piscataway – When it comes to creativity, one would be hard-pressed to find a group of students and staff members more innovative than the folks at Rainbow Academy®. The 3-D works of art that are displayed on the bulletin boards in their child care centers are something to be admired – particularly when one considers the fact that they stem from the use of recycled materials, crayons, finger paint, macaroni, and loads of imagination. So, when it came time to re-launch the New Jersey-based childcare franchise company’s website, the leadership at Rainbow Academy looked to the equally innovative and talented team at St. Jacques Marketing in Morristown, New Jersey to design and implement an entirely new look.
“Rainbow Academy is a brand that is sophisticated beyond its current size,” said Philip St. Jacques, owner of St. Jacques Marketing. “What impressed us most about their team was an authentic commitment to quality, embodied in Rainbow Academy’s Circle of Care philosophy and Core Values. When you walk into the centers, there is a sense of warmth, home and belonging – but also structure and learning. It was important that the new website design captured that overall feeling while highlighting all of the great elements of Rainbow Academy and bringing to light the Circle of Care philosophy and Core Values. We also wanted to share some amazing testimonials from parents who have been positively impacted by their experiences and relationship with Rainbow Academy. This company offers a level of care that goes above and beyond, and those personal touches show throughout the website.”
Featuring primary colors reminiscent of childhood, the new Rainbow Academy website showcases some of the most important services that this New Jersey-based family of early learning centers offers to provide support and solutions for working parents, as well as the care and early learning programs that it imparts to their children.
“As parents’ needs have evolved over the past 16 years since we first opened our doors, Rainbow Academy has always strived to stay in step with meeting those needs,” explained Brenda Febbo, Rainbow Academy’s Vice President of Sales & Marketing. “In addition to the fact that we’ve grown from one to 14 centers – with many more on the way, the area of greatest change lies within the technological realm. We don’t merely wish to keep up with the times in this digital age – we need to be leaders in the early education and childcare industry. We've steadily worked to provide enhanced programs and services for the children we serve, as well as their parents. Some of these enhancements include whiteboard technology, tablets in the classroom, Tadpoles® parent e-communication tool, ParentView® Internet Monitoring System, and more. We needed to find a cohesive way to communicate all of this to our consumers, and the new website accomplishes that beautifully. Our company is growing and so is our site. It's now mobile device-ready for easy viewing on smart phones and tablets; it features a new blog called Connecting Conversations; and logging in to our secure ParentView® System has never been easier. We also have robust micro sites for each Rainbow Academy franchise location, which allows our individual centers to be fully optimized on a local level. They can now feature their own calendar of events and personal welcome letters, as well as interactive virtual tours of their centers.”
As well as offering new features for currently enrolled parents, Rainbow Academy has streamlined the online experience in order to make it easier to navigate for prospective new clients – many of whom are busy dual-income working parents who perform much of their research online. The new website design provides a wider array of information and tools to make it easier to narrow down their child care search. Virtual tours of each state-of-the-art, beautifully designed Rainbow Academy center are receiving rave reviews from parents because they enable the family of early learning centers to bring the Rainbow Academy experience directly to their online visitor. The new website design also extends beyond currently enrolled and prospective parents thanks to the launch of a new franchise site. Having witnessed strong growth since the launch of its franchise division in 2011, the company desired a site that is fully optimized to help further spread the word about the Rainbow Academy child care franchise opportunity as they expand from New Jersey into New York, Pennsylvania, Connecticut and Virginia. The website allows Rainbow Academy to add new locations and showcase all of the fun events and activities that are happening in their centers. With over 20 new child care franchise locations in development, these new features will help Rainbow Academy continue stay ahead of the curve.
“It is so important to stay relevant to the market that we serve – working parents,” said Febbo. “We wanted to feature our unique Circle of Care philosophy front and center. The new logo showcased on the homepage demonstrates how each person whose life is touched by Rainbow Academy is equally important - our parents, children, staff, owners and even our vendors, too. We are thrilled to have had the opportunity to collaborate with the team at St. Jacques Marketing to develop a website that is simpler in design, easier to navigate and now fully optimized to expand our reach to our consumers, as well as those looking to invest in a Rainbow Academy child care franchise of their own."
To experience the new Rainbow Academy website firsthand, interested parents and prospective child care franchisees are invited to visit www.RainbowAcademy.com.
Established in 1997 by Guy and Julia Falzarano, Rainbow Academy Early Learning Centers has grown steadily, right along with the children it nurtures, from one center to fourteen locations. With centers throughout New Jersey – including Cranford, Fair Lawn, Flemington, Iselin, Mahwah, Manalapan, Manasquan, North Brunswick, Piscataway, Rutherford, Westwood, Whippany and Woodbridge. Rainbow Academy has never outgrown its’ unique approach to child care and early education offered to over 2000 children and their families. The company is dedicated to providing the very best in early education to both the children and the parents it serves through a careful balance of care and education offered by well-trained educators and caregivers. Rainbow Academy is redefining early childhood education and putting the “care” back in child care with its’ signature “Circle of Care” philosophy encompassing children, parents, educators, vendors and franchisees. With ParentView® internet monitoring, interactive whiteboards and the recent launch of Tadpoles® parent e-communication tool to all of their centers, Rainbow Academy has integrated cutting edge technology into this higher level of service. The programs and services aren’t the only aspects that help Rainbow Academy stand apart from other child care providers. Rainbow Academy centers have an aesthetic that is sure to meet the highest of standards. Classrooms are designed to be developmentally appropriate and feature designer color palettes, wood-like flooring, and tailored window treatments.
The Falzarano family remains deeply involved in the company – from Guy Falzarano at the helm as CEO to their youngest grandchild enrolled at one of the facilities. Rainbow Academy franchised their business in 2011 in an effort to expand their distinctive early education concept throughout the Northeast and has over 20 more child care centers in development. Rainbow Academy provides early education and child care to children ages 6 weeks through Kindergarten, as well as special programming for children up to 10 years old during school holidays, breaks and summer camp. To learn more about Rainbow Academy, prospective enrollees are invited to visit www.RainbowAcademy.com. For more information about the Rainbow Academy Franchise Company or franchise opportunities, potential franchisees are welcome to call Vice President of Sales & Marketing, Brenda Febbo at 732-980-1900 ext. 7.
SOURCE Rainbow Academy
Corporate Communications Manager
Rainbow Academy Franchise Company
Director of PR & Marketing
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