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Starwood Preferred Guest and St. Regis Hotels & Resorts Sail into San Francisco for the 2013 Annual America’s Cup Races

By: St. Regis Hotels & Resorts |  2 Shares     80 Reads

As Official Hotel & Resort of the 34th America’s Cup, SPG Offers the Exhilarating Opportunity to be a Guest Chaser on an Official Umpire Boat and More

STAMFORD, Conn. - July 1, 2013 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces today that the Starwood Preferred Guest® (SPG®) loyalty program and St. Regis Hotels & Resorts have joined the 2013 Annual America’s Cup as the Official Hotel and Resort. The partnership will offer St. Regis guests and SPG members extraordinary insider access to the world’s fastest boats and the world’s best sailors as well as exclusive experiences at the America’s Cup Pavilion and The St. Regis San Francisco.

“Starwood’s lifestyle brands attract global travelers with a passion for one-of-a-kind experiences, and we know our SPG members have a deep passion for sports like championship racing,” said Chris Holdren, Senior Vice President Starwood Preferred Guest. “With this partnership, our guests and SPG Members now have access to all the excitement and adrenaline that the America’s Cup promises to deliver.”

The 2013 Annual America’s Cup Summer of Racing will take place from July 4th to September 21st in San Francisco, celebrating the return of the competition to the United States for the first time in 18 years. As the oldest trophy in international sport and the most storied competition in the professional sailing circuit, the America’s Cup complements the St. Regis brand’s continued commitment to delivering exceptional experiences and bespoke services to global travelers who share the brand’s passion for this timeless sport.

“The St. Regis San Francisco provides the perfect backdrop for this year’s races, and America’s Cup allows St. Regis to celebrate speed and sport along with the heritage of world-class sailing,” said Toni Knorr, General Manager, The St. Regis San Francisco. “As the first luxury hotel brand to sponsor America’s Cup, we are honored to host a new generation of luxury travelers and SPG members who share our passion for this memorable event.”

America’s Cup Guest Chaser SPG Moment and Exceptional Experiences

As part of the SPG Moments platform, the highest bidding SPG member plus a guest will board an Umpire Rigid Inflatable Boat (RIB) for all of the day’s races on either August 7th or August 10th through the Guest Chaser Moment package. At speeds up to 61 knots (70 mph), the SPG member will participate in a once-in-a-lifetime adventure, racing to keep up with the best sailors in the world as they compete on the San Francisco Bay. Bidding for this memorable sailing experience closes July 1st.

In addition to the Guest Chaser experience SPG members can bid on a season pass and access to the VIP hospitality club onshore – just meters from the boats as they race on the San Francisco Bay.

To view a complete list of SPG Moments at America’s Cup please visit: spg.com/americascup.

Additionally, the SPG Experience, located at the America’s Cup Park on Piers 27/29 off of San Francisco’s famed Embarcadero, will be open to guests each day. There visitors can enroll and learn more about the program. SPG members who show their member card will receive a special gift and any visitor to the SPG Experience will have the opportunity to win a grand prize of a one week vacation to any Starwood around the globe as well as other prizes including free night awards.

St. Regis Creates Bespoke Guest Experiences

Throughout the America’s Cup, St. Regis will offer the brand’s signature Bloody Mary cocktail, originally created at the King Cole Bar at The St. Regis New York, in CLUB72. A rotating canapé menu featuring seasonal dishes, created by Chefs Club by FOOD & WINE at The St. Regis Aspen Resort, will also be offered to VIP guests.

St. Regis will provide its discerning global guests the opportunity to book a limited-edition St. Regis Aficionado experience, which includes access to a private SPG member America’s Cup reception at The St. Regis San Francisco as well an exclusive meet and greet with a professional America’s Cup sailor.

At The Lobby Bar at The St. Regis San Francisco, the spirit and energy of the America’s Cup will be palpable as guests and locals unwind with The Southern Cross specialty cocktail, crafted in honor of the 2013 races and named after a constellation that seafarers used before modern maritime navigation to indicate which direction was south. This exquisite cocktail is sweet, balanced, and carefully fashioned with kappa pisco, pineapple juice, hibiscus syrup, and Elizabeth allspice dram liqueur. Available July through September, the Southern Cross specialty cocktail will be offered for $16. The St. Regis Lobby Bar is open from noon to midnight Sunday through Thursday, and from noon to 1 a.m. on Friday and Saturday.

For those wishing to indulge after an exciting day of America’s Cup races, Remède Spa at The St. Regis San Francisco will offer a variety of nautical-inspired spa treatments. The All Hands On Deck Massage (60 minutes, $330) will help guests unwind through the expertise of two Remède spa massage therapists who have created a soothing treatment for those who have trouble completely letting go and relaxing. The Seafarer’s Serenity Treatment (120 minutes, $350) is ideal for those seeking deep cleansing and revitalization. The Relaxation Regatta Treatment (120 minutes, $320) includes a calming sea salt bath followed by a 90-minute Swedish massage that combines cranio sacral work and foot reflexology to release tension and restore vitality. Exclusive to St. Regis Hotels & Resorts, the luxurious Remède Spa is San Francisco’s only Forbes Four Star-rated spa. To book a treatment at Remède Spa, please call 415-284-4060 or email remedespasf@stregis.com.

Sailing fans can also participate from afar online using #BringMeSPG for the chance to win Club72 tickets to the America’s Cup Finals care of SPG or a St. Regis On the Water experience including two nights at a beachfront property such as The St. Regis Princeville Resort, The St. Regis Monarch Beach, or The St. Regis Punta Mita Resort.

About St. Regis Hotels & Resorts

Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at 30 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travelers and continues to thoughtfully build its portfolio in the most sought after destinations at the heart of today’s grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis Hotels & Resorts in the Riviera Maya and in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Jakarta, Kuala Lumpur, Lijiang, Nanjing, New Delhi, Qingshui Bay, and Zhuhai. In the Middle East, St. Regis will continue to expand in Abu Dhabi, Amman, Cairo and Dubai. For more information on St. Regis Hotels & Resorts please visit stregis.com, to explore our recent debuts visit stregis.com/newgrandtour and for the privilege of residential ownership please visit stregis.com/residences. Connect with St. Regis on instagram.com/stregishotels, facebook.com/stregis pinterest.com/stregishotels, and youtube.com/stregishotels.

About Starwood Preferred Guest

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24TM and SPG LifetimeTM. In addition to Free Night Awards at over 1,100 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like to no other to experiences in music, sports and the arts through SPG Moments. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at spg.com and spg.com/moments and connect with us on twitter.com/spg, instagram.com/spg, facebook.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

Contacts:

Starwood Hotels & Resorts
Maire Griffin
203-964-5994
maire.griffin@starwoodhotels.com

St. Regis Hotels & Resorts
Simon Neggers
212-380-4029
simon.neggers@starwoodhotels.com

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