Chuck E. Cheese’s Attends BlogHer Conference to Connect with Largest Blog and Social Media Community for Women

Brand will Unveil New Birthday Party Package, In-Store Walk-Around Character to More Than 3,000 Women at Conference

CHICAGO - (BUSINESS WIRE) - Jul. 9, 2013 - Today, BlogHer is the largest community of women who blog with more than 55 million unique visitors per month (January 2013, Nielsen Site Census). Engaged, influential and info-savvy, these women come to BlogHer to seek and share advice, opinions and recommendations. In its third appearance at the ninth annual BlogHer Conference, Chuck E. Cheese’s will join more than 3,000 of these female bloggers and attendees in Chicago, July 25-27, to unveil a preview of its new line of birthday party packages that will be available in late August.

“BlogHer is a great opportunity for Chuck E. Cheese’s to connect with an audience whose feedback is key to many aspects of the way we conduct our business every day,” said Scott McDaniel, chief marketing officer, Chuck E. Cheese’s. “We are very proud of the relationships we've built with mom bloggers all over the U.S. and Canada. We consider these relationships to be an integral part of our marketing communications efforts and are always eager to meet and show our appreciation for these influential and prominent women.”

Chuck E. Cheese’s works with bloggers as part of a continuous effort to build lasting relationships for the Chuck E. Cheese’s brand with key influencers that includes frequent and authentic engagement – both online and offline. Guests will find the latest information on Chuck E. Cheese’s happenings inside the company’s BlogHer booth located at Exhibit Hall F2 of McCormick Place West at booth 1217.

While there, conference attendees will have the opportunity to meet the brand’s new in-store walk-around character, preview Chuck E. Cheese’s new birthday party packages, talk to brand representatives and learn about ways to participate in the company’s upcoming promotions. As a token of appreciation, prizes will also be given for attendees who step into the Ticket Blaster® – a Chuck E. Cheese’s birthday party staple.

For additional information and resources about current promotions and Chuck E. Cheese’s birthday party packages, fans can visit chuckecheese.com. Fans can also connect with Chuck E. Cheese’s on the company's Facebook, Twitter, Pinterest and foursquare channels to see what fun is happening on the BlogHer showroom floor.

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 562 Chuck E. Cheese’s stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $7.7 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

Source: CEC Entertainment, Inc.

Contacts:

CEC Entertainment, Inc.
Michelle Chism
972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com

M/C/C for Chuck E. Cheese’s
Jennifer Reeves
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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