Starwood Preferred Guest Reinvents Customer Loyalty with Triple Benefits Discount Programme for Members
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Starwood Preferred Guest Reinvents Customer Loyalty with Triple Benefits Discount Programme for Members

Membership to the Award-Winning SPG programme is Free: Join Now to Start Enjoying Triple Benefits and More

BRUSSELS - July 9, 2013 - (BUSINESS WIRE) - Starwood Preferred Guest® (SPG®), the award-winning loyalty programme from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces its new “Triple Benefits” programme for members. For three months, starting from 1 July, 2013, SPG members will enjoy three exclusive benefits whenever they drink or dine at one of 650 participating restaurants and bars in Starwood hotels and resorts around the globe. This includes Simply India at The St. Regis Mauritius and Arola at W Paris - Opéra – both helmed by Michelin-starred chefs and featuring an innovative interpretation of traditional dishes; the award-winning One-O-One fish restaurant at the Sheraton Park Tower in London; as well as the newly opened Winter Garden by Caino at The St. Regis Florence and La Spiga by Paper Moon at W Doha.

Each participating venue will offer three Food and Beverage (F&B) benefits, including a 10-30% discount, during this three-month promotion. Perks that members may enjoy include a free meal for kids under six and 50% savings for kids under 12, bonus Starpoints® when dining in a group, a 15% discount on a relaxing spa treatment, as well as a complimentary glass of wine or a cheese platter.

“In our region in the last year, expenditure by SPG members dining in Starwood's restaurants and bars when ‘out of stay’ has doubled,” said Steven Taylor, Vice President, Marketing, Starwood Hotels & Resorts, Europe, Africa & Middle East. “As a result we have launched Triple Benefits, SPG's first global food and beverage marketing campaign, designed to give our guests even more reasons to enjoy Starwood's F&B options when they are on the road or at home in their local destination. We believe these benefits will make SPG even more relevant to our members and encourage them to discover the unique and compelling experiences available in our restaurants and bars worldwide.”

Year-Round SPG Member Benefits

SPG is the only loyalty programme in the travel industry offering comprehensive food and beverage related benefits to its members worldwide. Anyone can register to join the SPG program, which offers free membership, to enjoy Triple Benefits and more. SPG gives members all-year-round savings of up to 30% at more than 1000 restaurants and bars in more than 400 Starwood hotels around the world. SPG members will also enjoy themed monthly promotions at participating restaurants and bars, as well as earn Starpoints when dining at these venues. Through the ground-breaking SPG Moments programme, Starpoints can be transformed into extraordinary lifestyle events, including insider access to red carpet movie premieres, live concerts by top artists, championship sporting events, and unforgettable culinary experiences with Michelin-starred chefs.

Following last year’s successful launch of the SPG Restaurants and Bars English website,, SPG also recently unveiled additional versions in Spanish, French, German, Portuguese and Italian languages, where SPG members get access to exclusive discounts and VIP culinary experiences.

For more information about Triple Benefits, please visit for the list of participating F&B venues.

About Starwood Preferred Guest

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveller program that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG Moments, and most recently Your24TM and SPG LifetimeTM. In addition to Free Night Awards at over 1,100 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints that members earn through SPG can be redeemed for access like to no other to experiences in music, sports and the arts through SPG Moments. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on, to the SPG brand’s integration within Facebook, Twitter, Foursquare, Weibo and more. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at and and connect with us on,,,, and

About Starwood Hotels and Resorts Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

Media Contact:

Jenni Benzaquen
Director Public Relations – Europe, Africa & Middle East
Starwood Hotels & Resorts
Tel. +32 2 204 5494




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