Franchisees Applaud Dairy Queen, Direct Capital Financing Program
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Franchisees Applaud Dairy Queen, Direct Capital Financing Program

Dairy Queen franchisees like their financing solutions to be as convenient and affordable as the food they serve.

Portsmouth, New Hampshire (PRWEB) July 18, 2013 - Dairy Queen franchisees like their financing solutions to be as convenient and affordable as the food they serve. At least, that’s the case for several store owners who have recently utilized financing to fulfill their equipment or working capital needs.

Bill Hall, a multi-unit Dairy Queen owner based in Fort Worth, Texas, is featured in a newly released YouTube video in which he applauds the work of Dairy Queen and its finance partner – Direct Capital – for designing a custom program that has helped him install Orange Julius equipment into all of his stores.

To view the video, please go to

Hall’s endorsement of the effort is particularly meaningful given his past experience. He was formerly the Chairman of the International Franchise Association’s Access to Credit Committee, has testified before the U.S. House Small Business Committee on credit access for small businesses and has appeared on CNBC and other media outlets.

“The joint effort by Dairy Queen and Direct Capital is exactly the kind of cooperative action that franchisors, franchisees, lenders, and Congress sought with the Access to Credit Campaign for Small Businesses,” said Hall, who has also owned and operated community banks in Texas.

Hall said he was thrilled with the effort by Dairy Queen to “source the equipment and partner with Direct Capital to provide a cost effective, turnkey solution to busy franchisees.”

Hall describes the financing experience in the video, saying that it took only a matter of minutes to submit his information using Direct Capital’s easy to use online application. He was approved for financing almost immediately, and the next day he was signing documents and the money was available to him.

“I have used Direct Capital on a number of projects and each time it has been a very positive outcome,” Hall said.

Direct Capital has been a leading nationwide franchise lenderfor more than 20 years. Over the last several years, the company has been working closely with franchisors like Dairy Queen to deliver custom finance programs driven by technology and analytics that deliver fast results for franchisees.

“We have been providing financing to franchisees since we started in 1993, so we have an extraordinary amount of data,” said Eric Renaud, Senior Vice President of Portfolio Risk Management for Direct Capital. “We have built unique credit underwriting algorithms for every major franchise concept. So unlike other lenders, we’re looking way past credit scores to make decisions and there’s no single model that fits all.”

When Dairy Queen franchisees Janet and Robert Wesch needed financing for their Port St. Lucie, Florida location, they found out what many small businesses across the U.S. have already discovered: It’s no cakewalk. They also turned to Direct Capital to meet their financing needs.

“We are so thankful that Direct Capital was there and willing to work with us. They helped us out when no one else did,” said the Weschs.

Beyond meeting general equipment financing needs, Direct Capital has also brought working capital solutions to Dairy Queen franchisees.

Direct Capital said it’s honored to have the opportunity to work with a leading franchisor like Dairy Queen and it is passionate about continuing to solve the financing needs of its franchisees.

“Our established track record working with Dairy Queen and ample lending capacity makes us uniquely suited to support franchisees throughout their normal investment cycle, from store development projects to remodels, equipment and technology upgrades and working capital,” said Robyn Gault, Vice President of Strategic Accounts at Direct Capital.

About Direct Capital

Established in 1993, Direct Capital ( is a financial technology company that delivers financial solutions for small & medium sized businesses, franchisors, and equipment and technology sellers. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia. You can follow Direct Capital on Twitter at or subscribe to its PointBlank blog at


Dave Choate
Direct Capital Corporation



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