Kids 'R' Kids International Makes "Waves" with New Brain Development Curriculum
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Kids 'R' Kids International Makes "Waves" with New Brain Development Curriculum

National Early Education Franchise Now Offers a Unique and Exclusive Program of Study Called Brain Waves™

July 22, 2013 // // Atlanta – From the moment they first came on the childcare and early education scene in Atlanta in 1985, Kids 'R' Kids Learning Academies have been making positive waves as leaders in their industry. Among the first childcare companies to franchise their unique concept, first national franchise to achieve District AdvancED accreditation from the Southern Association of Colleges and Schools (SACS), first to offer online internet viewing to help parents feel connected to their child throughout the day, and first to provide seatbelts on facility buses for the protection of precious cargo, Kids 'R' Kids International is proud to add another first to its ever-growing list. With the recent release of Brain Waves™ to Kids 'R' Kids Academies across the nation, the childcare chain becomes the first to offer an exclusive curriculum rooted in brain development.

Comfortable in the role of trendsetter, Kids 'R' Kids’ commitment to a “Hug First, Then Teach” philosophy and focus on building a world-class Curriculum Department has paved the way for their expansion from one location in Duluth, Georgia to 160 franchises in 14 states… and growing. When the early education provider’s research staff revealed that a child’s brain develops at a phenomenal rate in the first five years of life, Kids 'R' Kids’ leadership team felt a responsibility to provide a revolutionary program of study to develop the young minds of the children it serves. In its simplest terms, Brain Waves™ is a trail-blazing curriculum created to foster and strengthen neural pathways for language, social-emotional, cognitive and physical development. Thoughtfully engineered to specifically target the frontal, occipital, temporal, and parietal lobes of the brain, Brain Waves™ encompasses activities and lessons designed for various ages and phases of learning in Kids 'R' Kids’ students. As its marketing tagline “Big Brains, Little Toes” suggests, Kids 'R' Kids makes sure to keep learning as fun and age-appropriate as it is productive in order to encourage a lifelong love of learning in its students.

“We already knew that a secure setting and personal interactions are major components in forming a solid foundation for learning,” explains David Vinson, founding family member of Kids 'R' Kids International. “We now know that a forward-thinking curriculum geared toward developing the brain while cultivating the person is fundamental to setting our students firmly on a path to higher education. Our research has shown that vital connections are being made within the brain during the early years when children are in our academies. These connections must be fostered and reinforced in order to prevent them from being lost. Brain Waves™ takes advantage of this critical ‘window of opportunity’ with a wide variety of stimulating activities that accelerate learning and benefit everyone from the infants in our care to the five-year-olds graduating from our preschool and moving on to kindergarten. After nearly 30 years as a national early education provider, we’re excited to make a few new positive ‘waves’ of our own by shaking up conventional learning with Brain Waves™.”

To augment this ground-breaking program further, Kids 'R' Kids has recently placed even more of an emphasis on technology in the classroom through its partnership with the award-winning early learning website,®. Many of the critically acclaimed online lesson plans and activities on® correspond beautifully with the Brain Waves™ curriculum and help build a bridge between the classroom and at-home learning.

“Just as brain development is vital for our students now, we are equally focused on their educational success in the future,” says Vinson. “It’s clear that the use of technology will play a major role in that future. In addition to the daily use of interactive whiteboard activities in our classrooms, by introducing our students and their families to® – we are cultivating a comfort level with technology while developing young minds. It’s a modern approach to teaching them how to hold a pencil properly and write their name. By the way, we still do that, as well.”

To learn more about Kids 'R' Kids’ exclusive Brain Waves™ curriculum, locate a nearby academy, or learn about opening a Kids 'R' Kids Academy of their own, interested parties are invited to visit

About Kids 'R' Kids International

Established in 1985 and headquartered in the North Atlanta suburb of Duluth, GA, Kids 'R' Kids Academies provide a secure, nurturing, and educational environment for children between the ages of 6 weeks and 12 years. Through its signature “Hug First, Then Teach” philosophy, the provision of state-of-the-art facilities that boast interactive whiteboard technology and secure internet classroom monitoring for parents, and the employment of a highly trained teaching staff, Kids 'R' Kids encourages its students to bloom into responsible, considerate, and contributing members of society. In 2013, the early education provider was proud to unveil its revolutionary and proprietary curriculum rooted in brain development called Brain Waves™. AdvancED Accredited by the Southern Association for Colleges and Schools, Kids 'R' Kids International® is a family owned and operated organization that is comprised of 160 locations in 14 states. For more information about Kids 'R' Kids International, please visit

SOURCE: Kids 'R' Kids International


Tracy Woodall, President 
Woodall Creative Group



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